Search-engine crawlers, which regularly check your website for its content and menu structure, can crawl faster through a fast-loading website. When this speed is combined with compelling or helpful content, a higher rank for your website is the likely reward. The Internet is a complex place that houses billions of websites, documents, apps, you name it, and search engines help link all the information together like a giant spider web – everything’s connected! It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. The majority of web traffic is driven by the major search engines like Google, Yahoo! or Bing. Although social media and other types of traffic can route users to your website, the bulk of website traffic is driven by search engines. This statement is true regardless of your website’s purpose.
A link should only be considered quality if it’s relevant to your website and the particular page that the link is pointing to. If you think about
it, Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. When launching a new website that replaces a previous version, use 301 Redirects to tell the search engines that your pages have moved. Doing so will retain your hard-earned Google Page Rank and your search engine positioning should stay more or less intact. If you do not use 301 Redirects when launching a new/replacement site, search engines will still have your old pages contained in their index, and both search engines and visitors seeking out your content will encounter broken pages when they try to visit your site. This will result in lots of 404 Page Not Found errors. When this happens, your search engine rankings will most likely drop. Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about?
Google values the languages consumers use.
Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. Keyword Research is the
first and foremost step that should come to your mind while beginning with your optimization mission. It is simply, researching and zeroing down on those words which, a user will probably search (in any given Search Engine), which directly (or sometimes, indirectly) relate to your business/products/services. When it comes to search engine optimisation the information available can be a minefield. The sheer apparent complexity of SEO is enough to turn some people away entirely.
The first indication should be structure
Backlinks can bring in highly targeted, valuable traffic from referring websites. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. Good SEO means forgetting SEO and concentrating on your user then. And it also means forgetting SEO in that you are going to be trying to merge your different marketing strategies in order to create one bigger approach. It means trying to write amazing posts and share them on SEO so that you get more links and it means writing great content that keeps people on your page longer. According to SEO Consultant
, Gaz Hall: " The number of referring individual domains linking to your website or webpage is a very important factor in Google’s algorithm."
A Link Reclamation technique
Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. If you’re hesitant about
the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you. The Google search results page is a beautiful menagerie of links and blurbs and information and value, and any advantage your content can get in order to rank higher is worth pursuing. Google authorship is a clear advantage. With authorship, you receive a boost in visibility, clickthroughs, and influence, and you get ownership over what you create. There are plenty of rabbit holes to fall into when it comes to Google algorithm updates.