If you don’t know how to properly do it, then you are going to fail. In many cases, you will fail remarkably well. In fact, here are a few ways in which SEO tends to fail and what you can do to stay on top of things. Stick to these good practices and you’ll be on your way to free traffic. The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive “ALT=” text and helpful captions. Image galleries can be challenging, especially when the image owners (often artists or photographers) are reluctant to publish high quality images or visible text on a page. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries.

Links that are created automatically in bulk are bad

A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Instead of a computer being Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! told what to think, AI is coming up with its own thinking. Artificial intelligence allows us to use audience demographics and search histories---their past and their preferences – to bring similar people to a business. If your content fails to provide your users with any added value or to engross them, it will not help to acquire leads and/or customers. It is impossible to predict how people will search for content and which keywords they will use to do so. So, it is advisable to create content that can fully satisfy the users’ needs. It is not just about the quantity (huge amounts of text); it’s more about the relevance of the content to potential searches. Being on Yahoo or Google’s front page for your respective niche is the ultimate goal of every site. This can be a very competitive market to break into.

What search engines value is constantly changing

Ranking in Google is getting more and more complex every day. The algorithm is this huge monstrosity and it is impossible to get anywhere even using all of the top SEO ranking factors. The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. When we talk about trust through age, we're talking about the indexed age (i.e. the time since Google originally found you). But, more importantly, what happened over the time since Google discovered your site or page. We’re looking for the low-hanging fruits that are easy to implement but the potential positive impact is relatively high. Consider the probability of success, potential impact and resources needed to execute that tip.

You don't need special search engine pages

Measuring the number of search engines that have indexed your site is an easy way to check the website growth resulting from your SEO efforts. The more pages indexed, the easier it is to get a ranking for more keywords. When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Keywords are still an important part of SEO, but relevance can often be figured in more abstract ways. According to SEO Consultant, Gaz Hall: "The key to quality SEO is all about research research research."

Build local relationships with site owners

The old saying that “life is a journey, not a destination” can also be applied to SEO. Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Use relevant and accurate meta descriptions, title tags and alt text throughout your site.