Every time someone clicks on your ad, you pay the search engine. Maybe you hear of a hot new service offering pay-for-play content placement or easy reviews in the app store. In my experience, poorly optimised images are one of the biggest factors behind a slow page speed. SEO helps to ensure that search engines can locate, index, and serve your website’s content to visitors in an efficient manner.

Small but important things to observe about link bait

Many companies start their online business presence by buying a domain name (a name for their website, often one close to their business name) and building a web page that is really little more than a brochure. The main thing to keep Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... in mind when using social media to promote your business is to always be genuinely helpful. The reason that most SEOs don’t know technical SEO is because they don’t spend enough time meeting and talking to web developers. Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online.

Search engine health checks should look at RSS feeds

Anyone who can go to google and type in "keyword research" will find very many tools that mixed with common sense should suffice quite well. Guest blogging is a popular and a rather safe method of gaining backlinks. A blogger offers to write a post on another blog from the same niche. He or she receives a valuable inbound link while the blog host gets a high-quality content for free. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. There are a number of ways to get relative monthly search volume, but what remains the easiest is using Google keyword planner (the replacement for the now deprecated keyword tool).

Focus on ROI Instead of walled garden sites

Just as Google has always been focused on providing its users with the best results, now it’s time to put your focus on what’s most important for your audience. The key to long-term growth is testing and then adjusting course correctly. SEO is a many-headed beast. From off-page elements to on-page elements, covering all aspects of SEO can easily become a Herculean task, especially when dealing with large websites. Gaz Hall, an SEO Guru from the UK, said: "In itself it cannot be harmful for your SEO but what would Google prefer?"

Carve out time for concentrating on analysis

SEO can help your business grow and meet your business objectives. Content Take a butchers at Beverley Marketing , for instance. marketers can harness the power of hybrid content. Alongside posting blogs on a company website, they can create stellar infographics and optimize the ALT attributes and image names, so Google and other search engines index them, and they rank on image search. With so many people using smartphones and tablet for their Internet search, it is imperative that you have a plan ready to compete for their business. With around 6 billion searches per day, it isn't surprising that more and more companies are looking to improve their online presence to take advantage of a constantly growing market.