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Always avoid getting backlinks from pages where you don’t have any control. The last thing you would want is to have hundreds of backlinks you can’t remove. The anchor text you use for a link should provide at least a basic idea of what the page linked to is about. Make sure to apply a sug­gested guideline of one to three keywords/phrases per content page and add more pages to complete the list. Off page SEO or search engine optimisation is doing things off site to improve your sites search engine rankings.

Specialized Search Engines

Google tends to prefer Featured Snippet content that begin logically as an answer would. Plan your Search Engine Marketing Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! campaign effectively .Optimize your sites considering both the On-page as well as the Off-page factors. Pay attention to each and every aspect of it including the keyword research, backlinking etc. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice. An increase in the number of external sites linking to a piece of content can be seen as an indicator of relevance and freshness

Use Social Sharing Buttons

Ideally page titles should include the search term for which the website has been optimized. Use your website to communicate your value proposition and your general marketing messages (known as “high-level messages”). If there is one page which should be optimized for generic keywords, it is your homepage. Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. Software programs cannot adequately interpret each of the various types of data that humans can—videos and images, for example, are to a certain extent less readable by a search engine

Your SEO campaign will fail unless you integrate content marketing

Don't fill your page with lists of keywords, attempt to "cloak" pages, or put up "crawler only" pages. If your site contains pages, links, or text that you don't intend visitors to see, Google considers those links and pages deceptive and may ignore your site. Googlebot is the name of Google’s web crawler. A web crawler is an automated program that systematically browses the Internet for new web pages. This is called web-indexing or web-spidering. Technical WEB optimisation is an awesome field. There are so many little nuances to it that make it exciting, and its practitioners are required to have excellent problem solving and demanding thinking expertise. According to Gaz Hall, a UK SEO Consultant : "Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site."

Create Search Engine & User-Friendly Pages

For me internal linking is one of the most undervalued aspects of SEO, with many sites having inefficient menus and/or poor site structures. Not all links are equal. The Google determines the quality of the links by looking at the quality of traffic that the specific links are driving to your website. Knowledge graphs, though complex, help to raise your content and website visibility. If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times for every 100 words in your content.