The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. If you have large sections of duplicate text page-to-page – that is a problem that should be targeted and removed. Smart content is about taking the financial investment that companies make in their content development and channeling it towards a more effective and data-driven strategy. Use your website to communicate your value proposition and your general marketing
messages (known as “high-level messages”). If there is one page which should be optimized for generic
keywords, it is your homepage.
How to find out the loading speed of your site
More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins. Write a description that would Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! both inform and interest users if they saw your description meta tag as
a snippet in a search result. It’s a fact that longer load times mean higher bounce rates and a significantly worse user experience. Many studies conclusively show that longer loading times can lead to significantly lower sales and search engines take the loading times of websites or blogs very seriously. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily.
If you use current SEO methods that play by the rules, you will get results that last
When selecting keywords, you should also keep the purpose
of your website in mind. Opt for transactional keywords if
the main intention is sales, or informational keywords if your
website aims to provide readers with important information. As much as it's important to try out new things and experiment with SEO, one thing remains constant -- the importance of title and meta tags. Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. People who find what they want on your site are far more likely to funnel through to a landing page and convert, or drive more traffic to your site through various social media and other commendations.
Let the world know you are creating exceedingly good content
Mobile has different level of engagement- mobile users are highly-focused, but they are less interested in scrolling down as compared to desktop users. Make sure you have clean, short, descriptive URLs. Descriptive means keyword-rich but not keyword-stuffed. SEO experts have been talking about mobile technology for a while now. This year, it’s even more important than ever that you sit up and listen to what they’re saying. It’s now extremely common for people to use their mobile devices to perform a search instead of using a desktop or laptop computer. According to Gaz Hall, a UK SEO Consultant : "The traffic information from different search engines helps you make timely changes in the semantic core, and allocate budget and efforts to promote the significant keywords only."
An organic search strategy that involves a dedicated consumer focused approach is highly recommended. This entails total brand presence and not just keywords, understanding customer behavior, consumption preferences, needs and conversion paths. Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Once you’ve started your local SEO effort, the next stage is more aligned with the rest of SEO – creating content for your audience. In this case, we’re looking to create content of interest to a local reader. Make sure that all of your web pages can be indexed by search engines - make sure that they all have at least one link from somewhere on your site.