The macro approach to keyword research is necessary for content heavy websites (and optimizing for traffic), but not ideal when doing intent-focused keyword research, as would be the case for Ecommerce, software, or other scenarios where some keyword phrases are going to carry significantly more qualification. Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Search Engine Optimization (SEO) is the practice of building websites that will rank top in search engine results. It is often accomplished by 2 main factors: On-page SEO and Off-page SEO. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website.

Who Really Has Time for SEO?

Links that are going from one page to another within the same domain are called internal links. The process itself is referred to as internal linking or interlinking. Don’t over promise in the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. Brands that rank high on search engines have great content, address their target audience’s search intent, and take the time to optimize their sites from a technology standpoint. Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval.

You’d better aim for fewer high-quality links, then for thousands of links that bring no value to your backlink profile

You may usually think about linking in terms of pointing to outside websites, but paying more attention to the anchor text used for internal links can help users and Google navigate your site better. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Most people look at SEO the wrong way. They look at ways to do the least amount of work for the greatest initial return, when in fact, it's quite the opposite. Web pages that are optimized for the organic listings of a particular search term are more likely to be included in the local search results.

Flat or deep? How a solid website structure can help your search engine rankings

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search engines are not impressed by a vast vocabulary; they want you to be consistent throughout the article. According to Gaz Hall, a UK SEO Consultant : "Keywords are at the heart of SEO, and selecting the right ones can make or break your SEO strategy. Compile a list of about ten keywords associated with your product or services. Plug these keywords into the Google Adwords Keyword Planner, and find variations that make sense for your business."

Create better landing pages

When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries. Set up keyword trackers, such as Google Alerts or Mention, to track every single post containing your keywords. One of the reasons your ranking is surging might be you are getting a lot of visits from specific devices or even region on specific days. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills.