Create and submit sitemaps for each country in Google Webmaster Tools. This is only necessary if you’re using subdirectories for each of your locale sites, but it is very important that Google indexes and understands all the pages on your site. The best way to do this is to submit a sitemap for each country or region you are targeting. Search engines use alt text to identify the content of a page, since bots can only read text. Adding alt text to images lets search engines understand what the image is so they can include it in relevant searches. One important fact that you need to keep in mind about backlink SEO is that it is not the number of backlinks which matters, but rather the quality of backlinks. It takes time to research your market and industry. It takes time to perform the necessary analyses. And it takes time to product quality content.

Discover the connection between content and user experience

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe—Google. Putting effort into the offline Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. When it comes to choosing keywords, it’s important that they are not too specific or too broad. Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO.

Longer content gets more shares

Your SEO writer and SEO expert should be able to communicate with each other and work together to ensure the content aligns with your goals. Backlinks are one of the most important factor of off page optimisation to rank your website on SERPs. There are many backlinks, and all are not important. Considering which backlinks are important and which links should be directed to your website, understanding no follow and do follow links is essential. High-quality content on and off your website and using strategic link-building tactics (internal links and backlinks) is a critical component to achieving relevancy. This strategy protects the website’s viability against the frequent changes in Google’s rules and priorities. If you’re not able to rank on the first page, try to write another article, focused on a (even) more long tail keyword. Make it a little bit more specific, more niche. And see how that goes.

Improve accessibility for people with poor vision

Social media integration is another effective method of increasing your online sales in the long run. It has numerous advantages such as attracting highly targeted clients to your company, improving the rankings of your site, and building brand awareness over time. There are many on-page elements that go into optimizing a piece of content for the search engines – such as title tags, keyword placement, using multiple content types, topic modeling, etc. Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. Gaz Hall, an SEO Expert from the UK, said: "When you link to reputable 3rd parties in your website, you are indirectly benefitting your SEO in many ways."

Deliver sustainable traffic to your website

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Things can always be improved, they can be represented better, the story told could be more engaging, inviting to your audience. It is this type of attitude that will stand you in good stead, instead of thinking that you have done everything you can. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a relationship with the website or person that is the source of the quote. Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name.