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Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank. For sites “with just a few things to mark up,” Google also offers a tool within Search Console that allows a site owner to quickly click-and-drag to apply structured data. There are many sites out there which promise you quick ways to get to the top of Google. Many of them are exploiting current loopholes in Google’s algorithm. Yes they may get you to the top of Google for now, but once Google spots those loopholes they will close them, and often punish the sites who took advantage. So you could soon find yourself plummeting back down again.

Get Product Reviews from your biggest fans

The search engines attempt to measure the quality and uniqueness of a website’s content. One method they may use for doing this is evaluating the document itself. Ensuring that your content is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! effective in connecting with the prospects searching for your products or services is crucial. Your web pages should be geared towards focusing on individual topics instead of individual keywords. The days of stuffing keywords into bad content and having it rank are long gone. Now your content needs to focus on your target persona and your keywords need to flow within the content. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents.

Keep in mind that the copy matters a great deal for click rates

Google pays attention to third-party expert testimonials from independent sources – reviews, references, news articles. Recommendations from professional societies, are strong evidence of very positive reputation. Search drives an incredible amount of both online and offline economic activity. To attract online attention for your business, you can’t just set up a website and social media profile and expect the traffic to roll in. You need to position your brand to show up in online search by utilizing search engine optimization (SEO). Target links from websites with high DAs, since the higher the DA, the more relevant and reliable a source is. Links from high-DA sites communicate to Google that your site is also a highly relevant and authoritative source on a topic.

The value of Google authorship

The quality and quantity of links you have pointing to your domain determines your overall authority, which in turn determines where you rank for various search queries. Search engine optimization is a tool to improve a web site’s visibility in search engine results. An optimized web site will help to keep your product or service in the first page or two of search engine results. After all, a web site doesn’t do much good if no one can find it. A local business competitor might not be your online competitor — welcome to a bigger game of tug-of-war. As you work to improve your SEO, it’s your ongoing job to stay ahead of the competition and detect emerging rivals as they climb the ranks. Gaz Hall, an SEO Expert from the UK, said: "Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking."

Dominate your own little niche first

One of the most important factors to consider when looking at a potential link is its relevancy. With content being king, SEO may as well be queen. They both play an integral role in getting your message out and building your following. Google will reward Google Plus users and also businesses which are registered on Google Maps. Take advantage and join Google, as it is the most popular search engine by far. Search engines decide rankings on what is called the results page. You will sometimes see me use the term SERP, which is the acronym for Search Engine Results Page. In a Google search, the search engine makes its decisions based on signals from websites and the person searching.