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Quality will win over quantity every time and your results will not be nearly as fruitful if you’re putting out mediocre content. Webmasters used to do everything traditionally from on-page optimization to off-page optimization such as emailing fellow webmasters to exchange links. Technology and software development has made it much easier for SEO and positioning websites using search engine optimization tools. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. The number, accuracy and quality of your business' local citations improve its chances of featuring highly in search results.

Do Homework on Your Mobile Device Keywords

URLs are great real estate for keywords. Add keywords to them so Google has an easier time determining what your page is about. Ensure that your site is Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! set to load at either www.domainname.co.uk or domainname.co.uk – not both. There is a technical difference between the two, but for most people it shouldn’t matter either way as far as you stick with your preference and redirect the non-preferred to your preferred one. Any business with a bonafide brick-and-mortar location is eligible for a Google My Business listing at that location. For businesses with two or more locations, each location would be eligible for a distinct GMB listing. Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another.

Use your location in your keywords

Despite this reality, many are the site owners and digital marketers who fail to achieve their ideal SEO results after neglecting off-page SEO strategies. Internal backlinks connect different assets — including content, product pages, or other information — together. Naturally, external backlinks will lead to increased brand exposure and sales. Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. When sites in your network pick up your announcement and link to your website, it increases your reputation and makes it more likely search engines will visit.

Relevance is the key issue for SEO

It’s the number one thing you’ll be working on when you’re trying to improve mobile SEO: performance. In this case, performance almost entirely boils down to site speed. It’s a given: the faster your site is, the happier your users will be. Keywords as the first word in a domain name will boost your traffic a little. Using a country TLD (top level domain) will boost your rankings locally but hurt you internationally so use that with caution. The stronger the backlink profile of a site, the more PageRank their links will pass. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The first moment of landing at position one-six is characterized by a lot of fluctuations. However, once you have sustained the top position for some time, the fluctuations will be minimal."

Don't go overboard at the risk of being badly penalized

Websites that continuously pour their heart and soul into all facets of SEO will perform better than competitor websites that do not. A sitemap is a lot like what it sounds like: a ‘map’ of your website which lists every page on the site, which can be designed for users or for search engines, in both cases to help them navigate the site. In simple words, International SEO is the effort of localisation of your content and website in order to attract relevant local visitors in the countries you are entering. Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 page should probably have a link back to your root page and could also provide links to popular or related content on your site.