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Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? If you’re waiting to get some backlinks organically from other bloggers then you should stop dreaming and start being proactive to speed up the process. You need to show that you exist, otherwise, chances are they won’t even hear about you. Google continues to use natural, quality inbound links as a main ranking factor. Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings.

Is your content marketing strategy consistent with your traffic and conversion goal?

Having a mobile friendly website is an absolute must the last couple of years. Google introduced mobile friendliness as a ranking signal in April 2015 and since then everything on the Web is about mobile. The best directories are the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! ones that also provide useful information for your potential customers. Historically, traffic from search engines has been about a very singular pursuit -- that of rankings. On page optimization is very essential to gain visibility in the search results as without optimizing your on page factors, you won’t be found in the Search Engines.

If the URL contains words that are related to the search, the searchers will get a confirmation that your web page is relevant

Because the number of links pointing to your website substantially impacts your SEO rankings (the more high-quality links you have, the better), link building is one of the best SEO tactics. An effective link building strategy involves providing guest post content and infographics to other websites. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive those new keywords are. Search engines need to provide relevance in their results, both in terms of the particular page with the link and the content that goes around the link. Take into account both the quantity and quality of backlinks to your site when link-building. Frequent link audits can save your site from the dangers of negative SEO. If you constantly monitor your links, it’s easier to spot a sudden change before it becomes uncontrollable.

Navigation affects conversions

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed. Researching, tracking, and competitive reviews all of these are part of Search engine optimization package. SEO is not just limited to advertising tools, although it includes all elements of advertising. According to Gaz Hall, a UK SEO Consultant : "As you know, back in the day we could build 10,000 forum profile links with exact match anchor text and rank in a few days. Unfortunately many SEOs have not changed their game to keep up with Google changes. Now 80% of your links should be brand/URL links, 10% KW links, and the other 10% long tail/nonsense KWs. Also, if you're just starting out, build less than 50 links a day."

Don't make your own URLs compete against each another

Search engine optimization is a strategy that is fairly easy to implement for most company websites - provided you have a current set of SEO ranking factors and efficiently implement changes. You can use off-page optimization to improve your website’s reputation and authority. This depends mainly on inbound links. Off-page optimization involves measures which ensure that good-quality, relevant backlinks are created in the long term. This is also referred to as “link building.” You should aim to have the target search keyword within one of the HTML headers in your content (e.g. H2, H3, etc.). Over the years many people have tried to game the system by creating content that is stuffed full of keywords in the hope that repeating their keyword phrases over and over again will in some way get them to the top spot of Google. While this tactic may have worked in the 90’s and early 2000’s it is time to put this to bed and stop creating content that is written solely for the search engines. These search engines have evolved and now recognise and reward natural language so the best piece of advice is to write naturally and for humans.