Descriptions are a tagged part of your website code which describe the content on the page. Having one at all will help your rankings and having one which contains good keywords will help even more. Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Content marketing is about creating content that will help Google to find your site and posts and to ensure you rank highly in the search engine results pages. While this is a powerful and useful effect though, it's actually only one part of what content marketing is about.

Google heavily favors mobile-friendly websites

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. Competitors are there due to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! the relevance and citation they have acquired over the years. The more competitive the keyword, the more time, content, internal and external inbound links from other sites you need as well as trust and authority to offset your competitors relevance score. To a search engine, relevance means more than finding a page with the right words. To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king.

Understanding the rationale behind inbound links

Websites that receive many inbound links can be more likely to rank higher in search engines. Basically, inbound links tell site crawlers that your website is an authority on a certain subject -- so the more inbound links you have from high quality, high authority sites, the better your website can rank in search engine results pages (SERPs). Long Tail Keywords are long and very specific keyword phrases that the customer generally uses when he is nearing his purchase stage. Trying to rank for very broad keywords like ‘furniture’, ‘online shopping’ is a very difficult task. In fact if you know how to optimize long tail keywords, you can get good rankings on SERPs. They are less competitive to optimize for. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page.

Education is the best legacy

Search engine crawlers and indexing programs are basically software programs. These programs are extraordinarily powerful. They crawl hundreds of billions of web pages, analyze the content of all these pages, and analyze the way all these pages link to each other. What is user intent? In short it is the reason why someone is searching for something in Google. What are they actually trying to achieve as a result of typing (or saying) that search term? The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. According to SEO Consultant, Gaz Hall: "Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power."

Don't waste your time on untargeted traffic

The best keywords are ones that don’t have much competition. Try long-tail keywords — these are three- to six-word keywords that are extremely specific and tend to have less competition for them. Blogging is a great way to stay up to date while easily generating new, relevant content. Blogging regularly (ideally once a week at a minimum) can have significant implications for search engine optimization, since each new blog entry represents a new web page. Search drives the web -- roughly two-thirds of website visitors originate from organic search. Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).