You may not be familiar with Schema mark-up, however it’s increasingly important and can do wonders for certain site’s visibility. Target niche keywords with low competition. This involves at least a little bit of figuring out what makes your business unique. Think of your brand as a publisher and source of high-quality information. When you produce helpful, informative content like blog posts, how-to articles, and research, you’ll get in front of searchers and earn their trust. It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy.

Consider your URL structure

The website with the most links, as well as the most valuable links, wins a higher “rank” in popularity. SEO is about providing value, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! not tricking search engines into ranking you higher. Look at how your landing pages have performed since the launch of RankBrain to see if there are any correlations between user engagement metrics (such as time on page, bounce rate, and so on) and your SEO rankings. Local SEO is, inarguably, the best bet for local businesses to grow big.

Be sure to use the same words you'd use in your anchor text links in your image alt attribute text

Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage Other best practices that we have in SEO are things where we will take a keyword and will essentially just make our keyword research very limited to the ones that have produced high returns. The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a cup of tea and really dive deep into the subject – that’s the kind of experience that you should be delivering! When people search for things that match up with what your website offers, the higher your site is on the SERP (search engine result page), the more traffic you will receive.

Make sure your site is optimized for mobile

Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called “Rankbrain” and consists of machine learning algorithms. The fact that search engines are getting smarter has very practical consequences for SEO. Only link to pages on other websites that you think your visitors would find helpful, valuable and/or interesting. Most people simply ignore this part as not important – please don’t do the same. Remember the following two sayings: “Show me your friends and I’ll tell you who you are” and “You are the average of the five people you spend the most time with.” It is an unfortunate fact that your SEO budget will have an impact on the speed of your SEO results. A higher budget simply allows for more people working on your campaign and researching your industry and creating your content. Gaz Hall, from SEO Hull, had the following to say: "If you are still basing your SEO strategy around keywords you should probably start to think a little bit deeper around user intent."

Empty content pages which exist simply to link to other pages

With top-notch content, visitors get more meaning because their issues are resolved and value for money and time is guaranteed. SEO for reputation management is a process for neutralizing negative mentions of your name in the SERPs. In this type of SEO project, you would strive to occupy additional spots in the top 10 results to push the critical listing lower, and hopefully off the first page. It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. If you haven’t already I highly recommend you sign up for both Google Analytics and Google Webmaster tools. Both of them are free, and provide a wealth of information about your website, who visits it and what keywords they are using which really helps when planning/assessing your SEO campaign.