Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing. While we all enjoy seeing the keywords rank well in the search engines, this doesn’t necessarily mean your SEO campaign is successful. One of the biggest mistakes marketers make when redesigning websites is that they change their site architecture (create new pages to replace old ones) and do away with old website pages that they no longer want to include in their site. These “abandoned” pages might rank in search engine results pages or may have backlinks.

Use keyword research to choose the right terms for Google

WordPress is one of the best-loved platforms out there because it’s really intuitive and can be integrated into a custom CMS. Plus, it has plenty of handy plugins to help with blog optimisation, such as Yoast, which assesses the SEO-friendliness of a blog post and gives you actionable advice on how to improve it. After implementing any SEO technique, Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you need to monitor your efforts. Principally, technical SEO is concerned with how a website works, and how search engines are able to crawl and index our pages. Think of technical SEO as the foundations of your site – without it, whatever beautiful building you create won’t be as sturdy as you’d like. Google prioritizes meta information and headers first, then body copy, and finally sidebars and footers

Provide explosive growth for your clients and you

Using structured data, you can serve Google your address details in the most convenient way. ou can optimize the entire technical side of your site and still find it lost on page two or more in Google. SEO isn’t a trick. It isn’t something your web developer can do for you. Search engines also assess, in great detail, the technical aspects of your website. For example, how quickly the site loads plays a major role in your website ranking. Search engines also take into account how accessible your server is. Because, ultimately, Google and other search engines want to provide the best possible search results. So, the aim is to guide visitors to sites which work well, and which can always be accessed and used. We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on.

Minimize broken links

f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing to engage with your content. If you’re selling goods or services, then targeting long tail keyword can really make a big difference. Increasing visibility via organic search today means incorporating content marketing, UX, CRO, and high-level business strategy. Images may seem like a straightforward component of your site, but you can optimize your use of them. All images can have a distinct filename and "alt" attribute, both of which you should take advantage of. Gaz Hall, a Freelance SEO Consultant, commented: "Google doesn ’t want a website owner to be able to artificially climb its SERPs. Rather, Google wants websites to climb the ranks only when they are genuinely valuable and popular with the audience. It wants to see natural, organic links that you haven’t paid for and it wants to see deep, relevant and interesting content."

Evaluate the credibility of a website using a simple approach

In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored in a monstrous database. The costs and challenges associated with doing this are HUGE. Strive to incorporate a small handful of links to authoritative sources throughout your copy. This communicates to your readers (and to Google’s algorithms) that your content, while unique, gives credit where it’s due. The sites that Google will rank highest for a particular search term are the ones that appear the most relevant and that have the best content and best design. At the same time though, they will also be the ones that have the most trust. This means that Google considers them an authoritative resource and expects the information on their site to be accurate and well-written. High authority links are great, but in my opinion, relevant links win the game every time.