If your content is consistently very short and not original the Google algorithm is likely to consider the site low-quality. Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. As search engine algorithms adjust to accommodate the change in content, likely towards video, it will be important for marketers to optimize their content accordingly in order to best increase overall organic traffic.

Use basic math to narrow down your search results

For experienced marketing teams, the content creation process has become a high-level assembly line. With responsive design, the only Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To quote Google, “This improvement in crawling efficiency can indirectly help Google index more of the site’s contents and keep it appropriately fresh. All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. To best understand your backlink profile, it makes sense to look at a few top level KPI’s such as the referring domains and IP’s, the country from where the backlink is coming from, and the Top-Level-Domain.

Give your content the much-needed legs to go to where your customers are

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. When improving your page speed, you should always ask yourself if you need all these assets, libraries, images, plugins, theme features and so on. The famous saying “less is more” is still as valuable as ever. The first step in a search optimization analysis is to understand our goals and objectives for performing SEO. Not all types of SEO are needed for each client. Some clients may benefit more, for example, from local SEO than organic SEO. The first step in an effective SEO strategy is understanding the client’s reason for search engine optimization. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search results, and also improve Google search results for geographic queries.

Google and other search engines often do not use the meta description of pages

Just imagine a situation where you have a great article with a boring headline that doesn’t trigger emotions or create a curiosity gap. I can already hear the crickets chirping... Noindex is a meta tag implementation that is sometimes used on search pages. Since some implementations of filters use the same technology as search pages, you may inadvertently be hiding some of your most valuable pages from search engines. There’s no need to obsess over SEO throughout the whole content creation process, but getting into the SEO mindset can offer useful insights into how to make your content more effective from now on. Gaz Hall, from SEO Hull, had the following to say: "Internal links help Google establish site architecture and relative intra-site importance of webpages. For this reason, you should have internal links both on a site-wide & on-page, in-content basis. The actual number of internal links per page will vary & depend on the utility offered to users (once again)."

Find websites that link to several of your competitors as these sites are likely to link to you too

Keyword-based titles help establish page theme and direction for your keywords. Every website has a robots.txt; this gives robots/crawlers/spiders a bunch of rules to follow, such as where they can/can’t crawl, and the pages they can/can’t index. You can check whether a URL is blocked by robots.txt with Google’s Robots Testing Tool. If you think about it, having a Google Search Console, a Google My Business panel and a G+ account gives your site good representation across a variety of Google’s products, which can’t hurt your discoverability. I’d rather have a more relevant link with low authority. I’d hope that was better for traffic, but I’d not really expect it to have the same effect on rankings as a higher authority link with lower relevance.