SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Create a site map that tells people where everything is on your site. You will get about a 1% click through rate to your site map. However, it will do wonders for those who know what site maps do, and the Search Engines will like it as well. Google continues to use natural, quality inbound links as a main ranking factor. Depending on what visitors are searching, you will get the ranking sticking to the same position in some days and fluctuating with a wider range on other days.

Send Follow Up Email for Google reconsideration

The world has gone mobile. People are gradually shifting from desktop computers to mobile smartphones and tablets. Thus, to ensure great user experience Google started ranking responsive or mobile-friendly websites higher in the search results. Competitor Analysis can help you Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! to identify links, ads and other tools which are working well on other websites. Then, if similar stuff will have equally positive results on your own website, you don’t have to go very far to find inspiration and create your own content. It won’t always work for you if it works for them, but it just might. Google is acutely concerned about the user's experience. It has been for a long time and this is nothing new. Make sure at least one image file name includes your target keyword and that your target keyword is part of your image Alt Text.

Increased Number of Unique Keywords

Design your site for all device types and sizes, including desktops, tablets, and smartphones. Use the mobile friendly testing tool to test how well your pages work on mobile devices, and get feedback on what needs to be fixed. A lot of people and businesses will pour money into a professional website only to find out that visitors won’t magically begin appearing on their site. Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. Like most SEO professionals, nothing wrecks my digestive system more than an organic traffic drop with no apparent reason.

How to improve your conversion rates

The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are targeting, your business objectives and any previous SEO work that has been carried out. How well written your content is and how much it brings value to the searcher is paramount to its success on Google's SERPs. You should monitor each backlink you create or earn and verify if it carries any SEO value. Gaz Hall, from SEO Hull, had the following to say: " I spent years and years focusing on doing nothing but building backlinks. The social hit and I had to change my focus. Now links are back as number #1 again, but honestly, did they ever really stop being the top factor?"

Fulfill your title’s promise

DA/PA and CT/TF are all third party metrics meant to somehow replace the void left by the famous Google PR (Page Rank). Obviously none of them could replicate PR real values of nowadays (as those values are being kept secret for quite a while now). Let’s not forget the speed of your site, not just because we all browse the web a lot more on our mobile devices, over not-so-broadband networks, but also because a fast site makes Google and in most cases your conversion rate happier. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. t’s not necessarily bad to optimize for traffic, it depends on your goals; if you’re in e-commerce or a service based business it is more valuable to invest your resources in making sure you rank well for the terms that are most likely to lead to a sale; optimize for conversion, not just to gain the visitor.