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Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking your site is spam. Google can’t infer or “make sense of pictures, colours or music.” So it needs help. Google needs help to recognise the things it cares about: inbound links that indicate your popularity, frequently used words, headings, bulleted and numbered lists, links, bolded, italicised and underlined words. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. Remember any additional traffic is typically good for your website ranking, so getting people to visit is the most important thing.

How to Never Run Out of Content Ideas Again

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms. Content curation is a common Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! way to collect, restructure, and republish existing content. The collection of material often provides new perspectives for users on content ideas you’ve already covered. For content curation to be successful, you first look for appropriate sources and then use your own blog to purposefully publish the content. Personal social media channels also help spread content easily. Popular topics often provide a lot of traffic. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and the presentation of its search results. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.

How to Choose the Right Keywords for SEO

Most modern SEO agencies will continue to proclaim that "content is king" (and in my opinion, it truly is). But being king is nothing without a kingdom. Like a tree falling with nobody around to hear it, good content with nobody around to read it is useless. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Don’t over promise in the title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th or 6th on engines such as Google, there will be others which will rank you number one!

Do a spring cleaning

Ever wonder how to pick the perfect keyword topic for your blog or website, or find one that will have the most value? Most SEO strategists and content creators focus on, at best, two of the eight dimensions they should analyze when creating a keyword strategy for a website. Much like other SEO strategies, keyword research has evolved to a level that goes well beyond “how many people are searching for a topic.” It now includes many more variables that help define how much value a topic will bring to a website. Keyword stemming is a process, in which you would be modifying certain keywords before making use of them for your site, or articles. This would actually increase your chances of getting more hits on your website. Google crawls most popular pages several times per day, but they don’t want you manipulating them, so they update their index pretty slowly. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on the Internet, and they’re the primary way Google assesses the credibility of a given website."

Have a Fast Load Time

Go after more long tail and less competitive search terms if your website is too small to compete with the websites in the search results. Your pre-production space is almost exactly the same as your live site. That’s a huge amount of doubled-up content. You need to figure out your customer’s path to purchase (the buyer’s journey), before you can show up with the right content in each phase. Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages.