Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. For advanced users, the information an analytics package provides,
combined with data from your server log files, can provide even more
comprehensive information about how visitors are interacting with
your documents (such as additional keywords that searchers might
use to find your site). URLs and links are building blocks of a website, therefore, ensure that they are consistent and are search engine friendly. Pages that have many outbound links are considered to hurt search engine ranking. Adding your site to any web directory just to get a backlink will have a negative effect on your website’s ranking.
Ensure that HTML code is used correctly
Now's the time for any local business to raise its game. Seriously, what is worse than Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! staring at a blank page waiting for it to load? The page speed is a huge ranking factor when it comes to search engines. Google’s latest update had a heavy focus on the user experience and site speed can undoubtedly affect this. This means that search engines look at page speed and provide ranking advantages to faster matches. Common sense, right? Backlinks are the foundation of Google's algorithm for determining a site’s page rank. SEO isn’t a quick tactic that will suddenly boost traffic to your website; it’s a long-term commitment,
Its important to look at the big picture
Google has become tremendously more sophisticated about the signals that it does consider when it comes to applying relevance of keywords to a particular site. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it easy to contact you from the top and bottom of every page. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there.
Use the right tools to find potential link partners
Mobile search uses a different ranking algorithm that often changes search results on mobile phone due to location factor. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. Increase visibility to your optimized content by sharing it on social networks and building links to your content. Be sure to create internal and build external links from outside sites. According to SEO Consultant, Gaz Hall: " While search engine
bots are scanning websites for indexing
purposes, they also look for links to other
websites. The more high-quality inbound links
the website has, the greater its link authority. In
theory, every inbound link counts as a positive
recommendation for a website. However, it is
not the quantity of inbound links that plays the
biggest role for search engines; it’s quality. "
How do You Know Your Website Has Been Attacked?
Deep anchor-texted backlink are clearly marked by Google as manipulative and won’t produce the same results as in the past. One common SEO issue that can be tackled is duplicate content. This is when there is more than one way to reach the same content on your site. An authority website is a site that is trusted. It’s trusted by its users, trusted by industry experts, trusted by other websites and trusted by search engines. Google insists that you must also work on the website’s authority to drive higher levels of trust.