If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. It often takes time for the results to show in SEM. It doesn’t happen overnight. Keep the patience and continuously monitor your website. If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Anchor text plays a great role in determining relevancy. That’s why old SEOs tend to get thousands anchor texted backlinks and even paid lots of bucks to gain backlinks.
Link to internal pages on your site
Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Search engines constantly tweak their Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! algorithms to try to balance relevancy algorithms based on topical authority and overall authority across the entire web. Sites may be considered topical authorities or general authorities. A lot of marketers focus on social in their online marketing strategy. But, it’s important to use both online search and social. Search is more powerful than social and more effective when supported by social. Links increase the authority and trustworthiness of a page to
search engines, which increases the overall authority of that
How long is my content alive?
As you’re developing high-quality content, you’ll need to pay some attention to search engine optimization, or SEO. Your content needs to contain words and phrases that people might type into a search engine. Keyword research can be time-consuming, but rewarding when done properly. Description meta tags are important because Google might use
them as snippets for your pages. Note that we say "might" because
Google may choose to use a relevant section of your page's visible
text if it does a good job of matching up with a user's query. Before the Google Penguin and Google Panda were let loose, SEO’s could manipulate a webpage’s rank more easily by adding lots of keywords to show Google that the page was relevant. This practice is what we now call keyword stuffing and is not just frowned upon by reputable SEO agencies, but is not tolerated by Google.
Who does the writing?
Remember, great quality and lengthy content will work best, both for users and search engines. Studies have shown that long content consistently ranks higher than thin content. Consistency is crucial; maintain a regular publishing schedule. Once you are done with cleaning up all the toxic backlinks pointing to your site, you need to file a reconsideration request with Google. This has to be polite and detailed, stating that you admit the mistakes you have committed, explaining the steps that you took to correct the same and promising to use nothing, but best practices for link building and SEO. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Successful sites load fast. Even a small delay can have an impact on visitor numbers, ad views and conversions."
Incorrect Language Declaration
when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. . If your site has thousands or even millions of pages, hand-crafting description meta tags
probably isn't feasible. In this case, you could automatically generate description meta tags based on
each page's content. A Google study showed that more than 80% of users
search stores and local service providers online before
visiting them. This fact makes it important to optimize your
website for the local search. The online visit is a basis for
more customers and more sales.