The “title tags”, or the title of a blog post, is one of the crucial aspects when it comes to getting a better ranking on search engine result pages. The title tags not only tell search engines what your web page is all about, but also leave the first impression on the people who see your post title in the search results. If you're trying to get links from colleges, create content targeted at them that you can use during outreach. Trust me, there's usually something you know that you could write an entire tutorial on that would interest college webmasters. Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search spiders. Majestic’s Trust Flow is representative of link relevancy and ‘trust’.

More importance is given to scraping

Today, queries don’t just return a list of ten blue, ordered links. They return results with images, videos, profile pictures, and all manner of meta data that help searchers choose the best result. For those seeking to sway Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Much of digital marketing has revolved around getting found by search engines and coming up within the first page of the SERPs

How you will benefit from reporting

Search engines used to count the number of backlinks and relevancy to determine which position to rank a website in search engine results. Local directories are specific to both your location and niche. Being listed on them increases your chances of being discovered online. Content marketing is now part of a successful SEO strategy. Google has refined what it considers good content in recent years. It it now almost impossible to get away with any gimmicky content-based tactics, such as high quantity content without quality and substance. Search engines prefer those who produced the best, most valuable content, spawning the adoption of content marketing among SEOs — and content is still king today. Use long tail keywords that are very specific to your business to target a particular audience. These phrases epitomize the true essence of your business without coinciding with other related companies. They also provide you with a chance to score high on a search query most pertinent to your products or services.

Optimise your site, paying special attention to quality

Brainstorm on the inputs, not on the outputs, which means that you should determine the elements that directly affect the area you want to improve. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span. Prioritise content marketing. That's publishing valuable content on your website. These can be articles, blogs, white papers, videos, infographics or other interesting information that can be shared with your network via an e-newsletter or social media. Doing this will create backlinks naturally. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another."

Invest in page rank

Google values relevancy to the user's search more than it values pure LINK Authority. When the content answers the question of the search better than the other results (according to Google), it will rank higher if it has a decent link profile for that search result. Through keyword stuffing, brands fill or “stuff” a webpage with the same word or phrase with the hopes that search engines will rank the page for the target term. It’s an attempt to manipulate search engines into thinking that a specific page is the most relevant page for the search term. The page title is still one of the most important ranking factors for Google, so you have to make sure it’s optimized correctly for every page. This means adding the relevant keyword to each particular page and making sure that your page title isn’t too long. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search Engine is providing accurate results to the query entered by the searcher.