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Essentially, try to keep in mind that Google no longer works by trying to match the search terms exactly in your content. You can see this yourself when you search Google. Search ‘eat yellow bananas’ and many of the results that come up won’t actually include those precise words! The activity generated by social media suggests that your website is trustworthy, worth sharing, currently important to people, and is being referenced as a valuable resource. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. Acquiring new and relevant links can be tricky, but it can be one of your most important SEO goals. Earning those premium links takes a lot of work and it’s worth it.

Focus on getting your targeted keyword in the headline early on

When you add a new page to your website under the blog section, for example, you add a ‘slug’ onto the end of the URL structure that is already in place. The slug refers to the next few words that relate to your new page If the link to your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. When search engines calculate the relevance of a site to a keyword, they consider the number of QUALITY inbound links to that site. So we should not be satisfied with merely getting inbound links, it is the quality of the inbound link that matters. More and more we are seeing the use of keyword clustering from sites that are making it beyond the scope of mediocre search results and traffic margins.

Remember that anchor text of nofollow links is useless for your search engine rankings

The Internet is all about trends — what works phenomenally well to improve SEO one year, might fall flat the next. SEO isn’t a one-and-done type deal. It requires constant updating, tweaking, experimenting and testing. And with SEO being one of the highest returning investments you’ll make for your website, you’ll want to constantly measure its success to maintain powerful results. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. It was in 2011 when Google made it clear that speed matters a lot. It is the same even today. The speed of your site is important because it impacts the overall user experience. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it.

Be ahead of the game in SEO

Speed is a ranking factor for desktop and a very important usability factor for mobile. Google is very serious about page loading times on mobile and that’s why they have introduced and pushing for the implementation of accelerated mobile pages. When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these keywords then you will be found out. The clickable text for a link is another place to use keywords, and to help guide the user to their destination. As a result, Google respects good anchor text. Gaz Hall, an SEO Expert from the UK, said: "To understand the challenge you face to rank well in your niche, or to steal ideas on how to get started, turn to your competitors. By taking a deep look at the links they’ve earned, and how they got them, you’ll uncover tactics you can replicate, plus get inspiration for your own fresh ideas."

Keyword mapping

Don't forget that search/internet marketing is multi-faceted. Traditional Marketing 101 teachers would say to build a comprehensive plan for marketing. Don't just work the online factors, but create a sound strategy around offline marketing, using ideas like postcards, trade magazines ads, phone/sales work, word of mouth and additional tactics that can help create a "buzz" around your products and services. Test the results of changes, and keep changes tracked in an Excel spreadsheet, or whatever you're comfortable with. SEO-friendly URLs may not be the batter in the SEO cake mix, but they can be the frosting. Having an SEO-friendly URL is easy when using a management system, such as WordPress. Make sure that your website’s main menu only features the most important categories.