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If you are doing guest posts, always change your author bio and use different pen names. Every site has a sphere of relevance. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche. Typically, people visit Google to help them solve a problem or they’re looking for a specific product.

Use attractive anchor texts that motivate visitors to click on your link

Don’t change your URLs if you don’t have to. Certainly, don’t modify URL structure for minor tweaks. The amount of time and Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! effort spent in pushing the content and links for a Website as close to the limit of what search engines allow in their guidelines is better spent creating unique, interesting, and helpful content. If the content were really that good to begin with there would be no desire to test the guidelines to find an advantage. When you delete a page (or post) from your site, you delete one or more URLs too. That old URL, when visited, will usually return a 404 not found error. But is that what you wanted? Maybe that page should be redirected somewhere. Google offers another tool called Google Website Optimizer that allows you to run experiments to find what on-page changes will produce the best conversion rates with visitors.

A linking campaign alone will never be as effective if you neglect your on-page content

Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. There are an infinite number of places you could conceivably build backlinks for your website, and the vastness of the task can be paralyzing. But you have to start Google optimization some where. Take a look at sites like the BBC and you ’ll see that they have huge and highly diverse links profiles. They’ll have links from massive sites but also tiny, spam sites. When a site is truly successful, it will lose control over all of its links. Thus, it can actually be useful to make your links profile as diverse as possible. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure.

Google recommends quality content

A holistic approach to organic growth often requires buy-in from internal stakeholders that may have little previous experience, or even worse – suspicion of SEO. Starting a mobile strategy will take time and work, but the payoff is worth it as more people will continue to search and browse the web on their mobile devices. Longer search phrases are the natural progression of the Internet population boom. As more and more information is placed online, it becomes increasingly difficult to find exactly what you're looking for. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "You need to see things from your customers’ point of view and, more importantly, you need to write the things that appeal to their viewpoint."

Keywords in Special Places

RankBrain and other machine learning systems examine user behavior to deliver the “best” search results possible. Unfortunately, what’s deemed best for one query might not be the best for another, which makes machine learning very difficult to optimize for. Don’t just stuff your keywords in willy-nilly and then tack on your city and state (or region or county) at the end. Remember that in addition to conveying to Google the terms for which you want your business to be relevant, these are the phrases that your prospective customers will see when they’re searching. Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. As a digital marketer, one of the most frequent questions I get asked is “how do I get traffic to my website?”