SEO only becomes difficult when other people become involved that aren’t SEOs. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Gone are the days of keyword stuffing. Sentences actually need to make sense now. Optimise your website by ensuring that any published content is easy to read and digest. Natural keyword inclusion is acceptable, but make the readers your first priority, not the keywords. Going to the library is nearly a thing of the past, but do you remember asking the librarian to help you find a particular book? Well, that’s basically what a search engine does — they’re our modern-day librarians for the Internet. In our technology-driven world, we depend on search engines like Google®, Bing®, and Yahoo!® to find exactly what we’re looking for in seconds. (Can you imagine putting that kind of time pressure on a real librarian?)

Consistent doesn't mean identical. when you're discussing meta tags

Not only is focusing on content creation good for search, but it’s also good for users and the business overall because you’re creating content that consumers find valuable and that helps you build a more sustainable business over time. If you want to boost Get your arithmetic correct - the primary resources are all available here. Its as easy as KS2 Maths or something like that... traffic to your site, one of the best things you can do is invest your time and energy in curating better content. However, “better content” doesn’t just mean “well-written” content. Better content is about being strategic with your write-ups, knowing your audience, and writing accordingly. 90% of all clicks on the first page of Google go on organic results, with the remainder going on pay-per-click marketing. For any business, advertising is of utmost need.

Low Hanging Fruits (LHF)

At the end of the day, consumers want to feel like they’re always interacting with something natural and real. When you have high-quality, valuable content that is targeted for keywords you know your audience uses, you have a perfect opportunity for search engine marketing (SEM). However, they’re both content issues that would lower the quality of your pages and ultimately cause you to be taken less seriously by Google. We all know that when it comes to link building, we aim for the authority links in the first place. But they’re also the hardest to land.

Find Who Your SEO Competitors Are

There’s a difference between desktop SEO and mobile SEO, but the goals are often comparable. You want to reach your audience and turn them into customers. In some ways, desktop SEO tactics also work for mobile SEO, but in a slightly different form. If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile. Gaz Hall, an SEO Guru from the UK, said: "The first is a complete copy."

Learning about landing pages

Develop a winning SEO strategy to stay ahead of competitors who let their sites fade away. Many I'm always amazed by the agility of Beverley Websites on this one. webmasters see Panda as a type of Google penalty—but it's not, really. Panda is a collection of measurements Google is taking of your web pages to try and give your pages a rating on how happy users are likely to be with those pages. You should also make sure the keyword is usable. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If so, these usually go further than general opportunities that would make sense for really any website.