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You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to this as ‘on-page SEO’) to all the promotional ’off-page’ approaches you can use to raise your site’s visibility (link-building, social media marketing). Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. As Google continues to improve its ability to deliver hyper-local results, it is critically important to have complete and accurate data in one’s Google My Business profile.

Bucket brigades

You need to look at your website’s analytics to see what actually happens there. SEO closely aligns with so Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! many marketing channels, business decisions and user behaviour that the potential your website will be 100% optimised is slim, to nil. Don’t overlook websites that don’t have a “write for us” page. Not every website has one of these. Some of the best websites for getting backlinks are ones without these pages. Duplicate content as an SEO issue is a major factor. Duplicate content is when more than one page has the same content. Basically, don’t try to spam the same content across your website as this doesn’t arouse Google’s attention. This includes keywords (yes, we recommend you use keywords a number of times across your site but don’t go overboard and focus on just repetitive keywords.)

Ensure that you get language declaration right

SEO ranking is one of the key to online marketing success. There are two different types of backlinks namely, external and internal backlinks with each type having their own importance and benefits. Until Google get their act together, unethical and spammy SEO techniques (black hat SEO) will always exist. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you is that an authoritative page that dives into one specific topic in-depth will usually rank better than dozens of pages built around different keywords. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s). Sitemaps also have the added benefit of supplying a few other useful pieces of information about your web pages to the search engines,

Improve engagement to improve rankings

Make sure your visitors know where to find what they need, and of course, make it simple for them to get back where they started. At the end of the day, consumers want to feel like they’re always interacting with something natural and real. For years, many webmasters relied on sloppy techniques and used automated tools to build hundreds of backlinks every day. Gaz Hall, an SEO Expert from the UK, said: "Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users."

Link out only to relevant websites

If you’re looking to carve out a niche in marketing, it’s paramount you establish a strong domain authority in that particular field. Don't commit the cardinal sin of letting dots ruin your page descriptions Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. Longer content tends to rank significantly higher on Google’s first page. Make sure all of your articles have 1000+ words of useful content. Longer content helps you rank better for your target keyword and brings in more long tail traffic.