Standard SEO advice is to keep the site architecture as flat as possible, to minimize clicks from the home page to important content. Do not go off the deep end, though; too many links on a page are not good for search engines either. Most people get SEO wrong, because they focus on what they think search engines want instead of focusing on the user. How bad hosting can lead to losing SEO rankings Downtime of your website can lead to vastly decreased performance in organic search. Evaluating keywords for relative opportunities is still very tough.

The more engaging your content, the better

The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. Google and other search engines Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. SEO has tremendously grown over the past few years and search engines are getting smarter and smarter. Staying on top of the current updates and changes is thus crucial in deepening your knowledge of how to take advantage of it. Don’t be too focused on creating backlinks, instead focus on the END Goal.

Ensure that your website is listed in all relevant local directories

SEO strategies are most effective when implemented consistently and methodically. To begin with, you have to decide the initial goals you wish to achieve by instituting SEO. Whether you want to attract more visitors, gain more viewers for your blog, acquire new prospects or increase conversion. If you want to get high rankings, include your keyword on the web page. Don't forget fundamental things such as making sure that your website is mobile-friendly, meta descriptions, etc. Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. A very common approach for cross linking is by doing footer/sidebar links and content deep linking. For search engines, it gets really easy to rank, when you have links to your webpage containing relevant keywords from other domain names.

High ROI

If you conduct business online, you need to use website analytics to track how well your site is doing. Otherwise, you’re essentially running your business blind and will have no insight into your site’s effectiveness. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? SEO is a set of practices and techniques to optimize a website to get it to the top of the search result listing for specific keywords or terms. Gaz Hall, a Freelance SEO Consultant, commented: "Measure everything about your content, aligning KPIs with your business goals and see how customers interact with your material."

Make a prospects list yourself

Even if you already have an SEO strategy in place, you need to understand how it is performing. Is the strategy meeting your objectives? Are core tactics like on-site SEO and link-building having the desired impact? How is your strategy performing when compared to your competition? On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. Write about all those topics that are important to your audience. Use the words you came up with in your keyword research. You need to have content about the topics you want to rank for to start ranking in the search results. A work around so as to fix this phenomenon is to track what Google analytics calls the adjusted bounce rate. In order to track this “modified” bounce rate the only thing you have to do is to add one extra line of code to your website’s Google analytics tracking script. In this way Google analytics will executes an event when a user has spent over a certain amount of time on the page.