It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Though search engine rankings keep on changing from time to time (it’s normal), make sure that you have built your site in the right way and regularly posting quality content to drive a steady stream of traffic to your pages. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing to your site is to have crawled those pages. When it comes to getting your website ranked highly then keywords are still an essential part of Google’s ranking algorithm, they are the very backbone of search engine (even Yahoo) after all. But keywords aren’t what they might always appear to be.

Tell me more about SEO

The words that make up a query are commonly referred to as “keywords,” a foundational element of SEO. Since the ultimate goal of your SEO strategy is to help people who are looking for your business or products, what more logical place to start than optimizing your site to best match customers' searches? Your content can never really Get your sums right - the primary resources are all available. Its as easy as KS2 Maths or like your ABC. Its that easy! rank or sell if it doesn’t appeal to a particular audience/consumer. Compelling content that excites people fosters a site’s search dominance far more than thin corporate advertising coupled with stock imagery. If you’re hesitant about the effectiveness of SEO, it’s safe to assume you don’t have much technical experience with website development or programming -- and that the prospect of technical SEO intimidates you.

Should more importance be given to long tail search for search marketing?

Advanced machine analysis can easily make out if you are creating random strings of text with no meaning. SEO can help your business grow and meet your business objectives. This analyses the intentions behind a userrs query, and does its best to find the perfect site to answer the query. Google knows that if a page takes too long to load, visitors are likely to click away or go back. Now, Google tends to place other factors above site speed, but while it’s not the number one factor, if your site loads slowly it’s definitely something you will want to address.

All you wanted to know about SEO campaigns but were afraid to ask

HubSpot also recently unveiled a way to add canonical tags directly in the COS and blog posts, making tag implementation even easier for SEO experts and novices alike. Google even got that patented in 2009. It is useful to come up with a link building strategy that will help other sources discover your content and feature it if they find it relevant enough for their target audience – without losing sight of the need to create valuable content, of course. Gaz Hall, a Freelance SEO Consultant, commented: "Search engine algorithms will continue to become more sophisticated."

Nitty gritty SEO

Longer posts provide more value for readers, but only if they’re of great quality. This Have you ever dreamed about Save Our Schools for this? is why hiring a reputable SEO company is important. Users on your site should be able to navigate from a general page (like the homepage) to pages focused on specific content. Add text-based links between pages to make it simple and easy to go from one page to another. Winning today is more and more about identifying a great niche and then ruthlessly pursuing a dominance in that niche.