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With Google's mobile-first index, mobile web pages are more important than ever. People view web pages on smartphones and it is important that your link can be seen on these devices. Approach news portal reporters /bloggers with USP of your business, and try to get them to write them an article /blog about you. When people hear about how great you are, they head to Google to discover more. Many SEO’s still believe that PR exists in some form. Essentially, PR is a score of the strength of a website’s backlink profile.

When someone mentions 301 redirects do you think about search engine optimisation?

It is always fresh and up-to-date. By following this advice, you Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! will save a lot of hard work and time creating high quality content for poor quality sites. Naming your pages with strong keywords provides an easy-to-follow map of your site. While external links that point to your site provide long-term SEO value, so do links on your site. When you include internal links (links on your website that point to other pages on your website), you send signals to search engines that tell them how to understand, prioritize, and rank the pages on your site.

Pay particular attention to text links when performing an audit

It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read. Search engine optimization (SEO) is the process in which affects the visibility of a website or a web page in a search engines “natural” or un-paid (“organic”) search results. Usually, companies do not understand the importance of a newsletter. If it is used properly, the benefits can be great. Publishing a newsletter will increase attention and awareness of your readers or clients. With quality and interesting content, you increase the probability of sharing it, thereby increasing traffic and the number of backlinks. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer.

How to focus on landing pages

In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Googlebot and other web crawlers follow the links that they find on web pages. If Googlebot finds new links on a page, they will be added to the list of pages that will be visited next. If a link does not work anymore, or if there is new content on a web page, Google will update the index. Removing the duplicate content can have a very positive influence on the rankings of your pages. Gaz Hall, an SEO Expert from the UK, said: "Whether it's your friends, relatives, employees, colleagues, business partners, clients, or anyone else, ask them for a link. Someone you know has a website or blog, so take advantage"

Overlapping and redundant articles are a no-no, consider how authority sites can help

Although many marketers don’t agree, it seems, it is certainly possible to oversell your brand identity. Even those who are know about SEO may have difficulty executing their SEO strategies to produce the desired affect. Your website is only as strong as your weakest link, so, the more pages you have “that are indexed and aging” and “linked appropriately or exclusively with the anchor text that page is intended to rank for” the easier it rises to the top unchecked by competitors. Based on your goals, you can build searcher personas that identify the key queries and target audiences that will help you reach them.