Think of SEO as one small part of a much more cohesive marketing strategy. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Similar to duplicate content, scraped content are parts of your articles that someone pasted into their own. Scrapers will frequently add bits and pieces of content from your pages to the content that is often unrelated to the subject of the original. SEO is marketing. It’s important that it be presented and treated as such, no matter how important a technical foundation is to the discipline.

Use Google Keyword Planner To Find Untapped Keywords

Billions of searches are performed each month. Knowing how users search and choose results will help you create a strategy that caters to these trends. Most SEO firms will tell Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! claim it takes 4 to 6 months to start seeing results. It varies wildly but that’s generally in the ballpark for most projects. Note that SEO results are cumulative & escalate over time. If you’re getting positive results after 6 months these will compound after 12 months & re-compound thereafter. The most profitable relationships I’ve entered into with businesses have lasted for over 5 years during which time their fortunes have literally exploded. Google clearly states that buying backlinks to improve your rankings breaches their guidelines. Finding authoritative sites that’ll link back to your pages can be difficult.

On its own, content does nothing for your business

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. How do you work out the price of SEO packages? Part of the reason data and research work well as cornerstone content is because they’re versatile. You can repurpose your original research into all the other types of content. Undoubtedly, the number of mobile/tablet users in developed countries is increasing exponentially. Additionally, the number of mobile and tablet a user in emerging economies is rising fast. These two resultants lead to the conclusion that local business should invest on Local SEO

Integrate your Most Popular Phrases into All Page Titles

Research shows that data-heavy content gets linked much more frequently as compared to opinionated content. Get specific by taking a structured approach. It’s not enough to focus on the right keyword—you need to make sure that you’re communicating the ‘right’ information to Google in a structured way. One key impact the mobile-first index and the rise of voice search could have on search engine optimisation is the transition from precise match phrases to a broader match SEO, where search engines interpret natural language more easily. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "The day may come when links are less important to rankings, but that day hasn’t arrived yet."

Schema mark-up is a requirement for your content

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. As a site owner, analytics are the key to a clear visual of the impact your website currently has. By analyzing both your own data as well as big data sets online and competitor data sets, you can not only improve your own site but also find insight into what your demographic wants, what companies are flourishing, and how they are flourishing likewise. Link building is still an important part of your company’s SEO strategy. Instead of trying to get as many links as possible, proper link building now focuses on relationship building and by providing valuable information. Mobile devices have obviously exploded and Google has emphasized the optimizing websites for mobile users. By 2015 mobile search queries surpassed desktop ones – a seismic event in the evolution of search that can not be overstated in terms of significance. Optimizing for mobile devices is now nothing less than required. Its mobile-friendly ranking update came in two significant roll outs to date.