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Social Media is a good indicator of how popular a website is, especially if it’s a blog. Fans of a website will likely follow their social media profiles such as Facebook, Twitter, Instagram and Pinterest. Google has several bots: Googlebot (desktop), Googlebot (mobile), Googlebot Video, Googlebot Images, Googlebot News. For most websites, the Googlebots for desktop and mobile are the most important bots. A backlink is basically someone else’s website linking to you. Obviously, pages with higher page rank that link back to you give more Google Juice. Contextual link building -- links that are surrounded by text in the body of content -- have a higher SEO value than links that appear in the footer or sidebar.

Content is King (for now)

If Google and the rest of the search engines trust you and they respect the content you produce, you’ll climb the search rankings. There’s no shortcut to ranking on the first few pages of the search results. Search engines don’t trust your website at first. You have to earn their trust – and it’s a slow process. Honestly, I wouldn’t suggest moving Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. The first thing you need to do is figure out who your ideal customer is. Think about where they are and the problems they are facing. What questions do they have that need answers? Once you have a clear picture of their issues in your mind, you should tailor your content to them. With so many options, many brands and marketers are left to ask: What are the best tactics for SEO? And even more, what are the strategies that will produce the best long-term results?

SEO demands onsite technical optimization. Content marketing needs great UX.

When writing a new post, always link to previous relevant articles you have written. That will help your users spend more time on your website by visiting other useful articles. If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. I would pursue the more relevant linking opportunity because the domain still likely has some authority and by having relevancy, you increase the chance of driving targeted traffic to your site.

Optimize Your Site With WP SEO Plugin

Many websites take far too long to load. However, a fast-loading webpage has become an important ranking criterion for Google and other search engines, because slow loading has a negative impact on a user’s experience. People want to be able to find answers to their questions as fast as possible — studies show that people really care about the speed of a page. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Gaz Hall, a Freelance SEO Consultant, commented: "A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search."

Search engine optimization is about getting visitors, it is not about getting rankings

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. Titles display what your page is about to both visitors and search engine crawlers, while meta descriptions summarize the content of your page. Your title tags and meta descriptions must include the keywords you are trying to rank for. SEO basically works by predicting and guessing how the Google algorithm works (because no one can be completely sure) and then using that information in order to engineer your website to get the maximum number of hits. It means gaming the system and this in turn can allow you to‘trick’ Google into believing that your site should be number one. Search engine optimization, or SEO, is a specialized form of content writing that can be extremely effective in boosting the amount of traffic that comes to your website via search engines, like Google and Bing.