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Although not as important as they used to be, reciprocal links do still matter with Google. Reciprocate with similar websites and include keywords near the links on your site. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating to save time and weed out the poor sites. The more higher quality, relevant websites pointing at your site, the better chances of moving up Google’s ranking ladder. You’re playing in the attention game. Believe it or not, your readers have a very limited attention span.

SEO feels like a foreign language

Google reverses the usual format with featured snippets. They’re featuring the snippet, hence the 'featured snippet' name. “Social search” is an evolving Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! term for the way in which search engines factor a user’s social network -- also referred to as social graph -- into how results are displayed after a search query. You probably know the following situation: you search something on Google and there seems to be a good website on the first results page. You click through to the website just to find out that the page seems to consist of ads and boilerplate text (or even worse: 'lorem ipsum' text). SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results.

The basics of Website Optimization

Use sub-directories rather than sub-domains when possible. Sub-domains do not share link love from the main domain as it is treated as a different domain. As search engines evolve, they take an even more human approach to website analysis, making remarkable, valuable content the No. 1 SEO influencer. Whether it’s an image, video or words on a web page, awesome content — content that’s unique, useful and meets the expectations of web visitors and search engines — drives search rankings. In the eyes of Google, you’ll earn a higher authority by having a better-functioning site, such as one that’s optimized for mobile devices, loads quickly, and has an optimized internal navigation structure. Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches.

You need to go back to your market research

Just because long form content is meant to be educational and informative, doesn’t mean it has to be dry. Incorporating humor and writing in a conversational tone are strategies for making long form content more readable and interesting. Description meta tags are important because Google might use them as snippets for your pages. Note that we say "might" because Google may choose to use a relevant section of your page's visible text if it does a good job of matching up with a user's query. Make sure every page of your site contains at least several hundred words of helpful, well-written, relevant content; and optimize all your title tags and meta descriptions while you're at it. Gaz Hall, from SEO Hull, had the following to say: "Marketers rely on search engine optimization (SEO) to improve search rankings, website traffic and lead generation."

The key here is to make sure SEO is worthwhile

Good content is important, but it also needs to rank high on SERPs if you want to reach a wider audience with it. Always remember to find natural local keywords. Simply stuffing in unnecessary mentions of the residing town may actually do your SEO more harm than good. The key to boosting visibility and SEO is staying active. Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for.