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Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms. External links are links from websites other than your own. Google relies heavily on external links to determine how good a post is. And this makes sense, doesn't it? You can talk about yourself and your own skills all day long, but no one will believe you. But as soon as other people begin bragging about you, others take notice.

Don’t Forget About a Sitemap

Cloaking is when you present different content or URLs to your visitors than you do to the search engines. Along those lines, a “sneaky” redirect is when site owners “embed a link in JavaScript that redirects the user to a different page with the intent to show the user a different page than the search engine sees… While it’s easy to find Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! “experts” you may want to reach out to, it’s important to remember that not everyone responds positively to such requests. The Google Webmaster Tool is a handy set of utilities that allows you to see your website or blog from Google’s perspective. If you use this tool, you can learn your average position on search engine results pages, which keywords your blog is ranked for, how many people are clicking on your blog from search engine results pages, and changes to these metrics that have occurred over time. Prioritize keywords and phrases, plurals, singulars and misspellings.

How to discover your hidden rankings

Link to page relevance is if the link is relevant on the page; that is to say if the link makes contextual sense on the page itself. It’s worth noting that there are SEOs who prefer using TF (Trust Flow) and CF (Citation Flow) from Majestic when checking their competitors authority and trust levels. If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The intro of the article should be short, focused, and to the point. This will help the reader prepare for what they are going to learn from reading the article.

Check Google Trends to see Search Volume Over Time

Search engines optimize their results pages — especially their mobile search results pages — to display businesses that are located near the searcher. This is a good thing for local businesses because local online searches lead to visitors and purchases. You as a business owner need to get inside the head of a user and think from his point of view. You need to think that as a user what will be your intent when conducting a search. There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search ranking algorithm. The hypothesis is that articles that receive a high number of social media shares will get an additional boost in perceived authority -- which makes sense on paper, but the empirical evidence varies. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "It all starts with the quality of your own product or content. Create content that people will want to share and link to. Otherwise, get your wallet out."

The more engaging your content, the better

Website Optimization is important for making users feel comfortable while using your website, as well as collecting information from those users to further your advertising goals. A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. If a URL is too long then it misses out on the benefit of having any keywords within it bolded, which will likely draw more attention to the user. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website.