Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them know about new content on the company's website. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. Google continues to say that high-quality content is important if you want to get high rankings. To better understand Google's idea of high-quality content, Google's guides for their own projects can help. Over the years, I’ve gotten very far with my on-page SEO strategy. You’d be surprised: Smart on-page SEO and especially internal link structure can get you amazing results in search engines.

The web is the new Yellow Pages

Long tail keywords may offer more chances to show up higher in the search results, while you can also perform manual searches on your own to test the first pages of the keywords you want to target. Don’t over promise in the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! title. Even though it may make people click, as soon as they realize you tricked them, they will leave your website, which is a sign of bad quality for Google. Headings give your web page structure and help search engines better determine what your page content is about. Longer content is preferred over shorter content since it can cover a topic in greater detail. Data shows that content around 2400 words ranks the best on Google.

Search engines don't punish, penalize or otherwise nuke into oblivion sites that have Flash on them

Backlinks are the fuel that drive the engine. But the actual work is done by the internal links that help visitors quickly and easily move to the content they want. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Mobile SEO is the process of designing a mobile friendly website, which is responsive. Mobile SEO lets your site get viewed on mobile devices of different screen sizes and having low bandwidth. You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs.

Brands who have implemented SEO strategies successfully boast higher rates of organic traffic

It’s not as easy to make a site easy to crawl as you might desire. There is an immense difference between a 10-page Website and a 10,000,000-page Website. The search engine will determine how many pages it crawls and how often it crawls each page. The SEO specialist’s job is to give the search engine as many reasons to crawl a page as possible. In other words, search engine optimization works by managing and improving crawl. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might be time to switch gear and start trying to rank for that phrase instead! It is imperative that website owners and site developers engage in user testing. Without actually measuring what users are doing when they visit a site, one can’t possibly know how a website is performing. We asked an SEO Specialist, Gaz Hall, for his thoughts on the matter: "Know your audience – surveys and your analytics software can help you get a better picture of your typical visitor or client. Consider developing marketing personas, or characters that represent your ideal site visitors and customers. Then think about what kinds of content those personas would be looking for."

The most obvious SEO choice

Sound SEO strategies aren’t susceptible to the whims of Google and the other search engines and depend far less on them than might be assumed. To get more traffic, you need backlinks. Links can drive traffic and help you rank higher in search engines. Many of the top websites in various industries use keywords in their URLs, but others which don’t are still able to rank highly. Much as we now know that writing quality content is better than stuffing it with keywords, the same applies to creating quality URLs. In the end, it comes down to what makes sense for your brand and website. Good ways to boost readability include breaking up sub-topics within your content, using images and videos to help explain difficult concepts, and visually highlighting one or two quotable sound bites that illustrate key points.