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Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Natural, relevant links to your site from reputable websites is what takes you to the top of Google. There are many ways to go about getting your site linked. The functionality of your site should not surprise site visitors or interfere with a user’s ability to navigate.

You should care about meta descriptions

Understanding the intentions of the searcher is really difficult. It is exactly like going into the searcher’s head and determining what does he wants to say. There is a massive amount Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of content available on the internet, but none is more important to website owners and marketers than search engine results pages (SERPs). If you want your website to rank well and stay penalty-free, building new links is not enough. You need to take care of your backlink profile and disavow all the spammy links. Organic traffic refers to visits that come to your site when a user clicks on an unpaid search engine result. The key is that these visits are free. Search engine optimisation (SEO) is your means to maximising your access to and returns from this free traffic source.

What does a good Backlink Profile look like?

Link baiting is another popular way of promoting your site. If you produce a really popular unique post for your site, then other people may want to link to it. Reaching an international audience is an opportunity that is now available to small and medium businesses in a way that has never been possible historically. A backlink from a more important page that is high in popularity itself will count more toward a higher ranking for your website. Google historically has looked for ‘exact match’ instances of keyword phrases on documents and SEO have, historically, been able to optimise successfully for these keyword phrases – whether they are grammatically correct or not.

Have you considered why it’s important to have quality outbound links from your website?

Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. What would you type into a search engine to find your business website or page? Links with over optimized anchor text in articles or press releases distributed on other sites. Gaz Hall, an SEO Expert from the UK, said: "Building a strong site architecture and providing clear navigation will help search engines index your site quickly and easily. This will also, more importantly, provide visitors with a good experience of using your site and encourage repeat visits. It’s worth considering that Google is also increasingly paying attention to user experience, including mobile optimisation and site speed."

The person with the best content will win

It's no surprise that the Internet contains massive amounts of spam. Some estimate as much as 60% of the web's pages are spam. Prioritize keywords and phrases, plurals, singulars and misspellings. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. Building links is certainly an essential SEO practice, but Google is still dealing with the manipulation of SERPs via economically minded marketers. However, your link building strategy needs to encompass relevancy.