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If you do decide to use an image as a link, filling out its alt text helps Google understand more about the page you're linking to. Imagine that you're writing anchor text for a text link. Sometimes we just get into the loop and don’t really realize what and why we are doing what we’re doing. Google can detect well-written content, and can detect poor quality content, or unoriginal text. Not using descriptions for your images and videos is a very common error made by many. But to make Google comprehend the image or video added to your webpage you need to use Alt tags that will help describe them and will help you get a better ranking.

Align your SEO copywriting efforts with the conversion funnel

Backlinks can bring in highly targeted, valuable traffic from referring websites. Cloaking is a method which Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! gives search engines the impression that a website carries content that is different to what users actually see: Google has announced that, starting in July 2018, page speed will be a ranking signal for mobile searches. Page speed has been a ranking signal for some time, but only for desktop searches. The cleaner the code on your website, the faster your pages will load and the actual html text on the page will be given greater emphasis. In other words, if you say “vacation rentals” five times in 100 lines of code, those phrases will stand out much more than if you use 10,000 lines of code. As you use more programming code, you dilute the value of the actual verbiage on the page.

Defining Your Site’s Audience

Google wants to send people to the best content. Faster is better for the user, so Google gives fast sites a bump. It is important that you select keywords that are neither too broad nor too specific so that you will not have a difficult time having it rank on Google. At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results page. The truth about improving website search engine rankings is writing content that people are searching for and actually want to read.

Use basic math to narrow down your search results

For certain types of product and business, SEO sometimes won’t be as successful in generating a high ROI as Google’s paid-advertising platform, AdWords. The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. If your niche is very competitive, you probably shouldn’t go after the most competitive head terms. It will be really hard to rank for those. According to SEO Consultant, Gaz Hall: "A Google research recently revealed that four out of five users trust search engines for local searches"

The power of inbound links.

Meta descriptions are technically HTML attributes that offer concise explanations of what a webpage is about. They can be used on search engine result pages to show a preview for a webpage. They are far less of a direct ranking signal as they once were (almost not at all these days) BUT they remain important because – when Google chose to use the suggested meta description – they are the effective ‘sales pitch’ to users to click on your webpage. When it comes to word count, you need to understand that it is quite tiresome to read long articles on mobile devices, especially on smartphones. Sometimes you might find broken links to your website. This may be the case if the location of your page changes or if another webmaster misspelled your link. In both cases, these backlinks will return a 404 error. If your web developer tells you that the website is accessible from a mobile device, don’t just trust him/her. Go over your mobile website yourself and check if you, as a visitor, can do all you want and need to do there.