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SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in design and development that are intended to make it easy for people to become customers of your business. Make sure your title tag is 50-60 characters long, including spaces. Anything longer and Google may cut you short. If you were involved in link-building practices that clearly violate Google quality guidelines and your website experienced a sharp drop in traffic, it might be Penguin. There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards.

Optimising the speed of Website

Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in the past will get your website penalized today. Some directories cost money in Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! order to be accepted into their listings. Once again, while some of these can pass legitimate value, others pass little and aren't worth your time or money. I always advice “Stick to basics”, focus on getting real visitors and giving them a good experience while browsing your Website/blog. Do not spam people to build backlinks for yourself. Search engines will also punish you if your name is attached to spamming complaints or if you operate your website anonymously.

Clicks, Conversions, & Clients: Leveraging Search Engine Optimization to Transform Your Audience

Write a description that would both inform and interest users if they saw your description meta tag as a snippet in a search result. Give the search engines some time to do their thing (a couple days, or even weeks) and then keep checking your rank to see what happened and track your progress. The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their results pages for a search query. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume.

Recover your dead backlinks

A Private Blog Network (PBN) is a network of authoritative websites used to build links to your money website(s) for the purpose of ranking higher in the Google search engine. Optimizing your site’s speed score is an important factor because your visitors aren’t going to wait around for your page to load. They have thousands of options to choose from on the web, and if your blog isn’t loading fast enough, they will hit the back button to explore the other options listed on Google. If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. Gaz Hall, from SEO Hull, had the following to say: "Review your h1 tags across your site, using a crawler to find them all if required. Do they all describe the page accurately? Do they use the keyword target? And do they match the title tag in what they say the page is about?"

Track the Results and Scale It

Outbound, or external, links are links pointing outwards from your site to another website. They pass along some of your own site’s ranking power. You can no longer write a bunch of spun articles with your backlinks and place them on sites and article directories that are completely irrelevant to your niche, and still get rewarded by Google. The structure of your URL can affect both your page’s ranking, but also the user experience. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong buying intent.