Google is pretty good at understanding the general context of a site’s content. If content fails to align properly with keywords, as is often the case Google will ignore your content or give it low priority and searchers will click your link in Google organic results, but they will see the content is off the mark... and leave. Gaining backlinks is tough, as it involves convincing a website to share your website with their audience. It’s a hustle to pitch your proposition to these websites, which usually is a guest post, sponsored link or asking if they would link to a resource on your site. You can no longer present less information on your mobile site than on your desktop site. Your content has to be the same on both, because, in the future, you can only rank on the information that is on your mobile page.

Website platform issues

The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases: this should technically lead to more traffic from Google, Yahoo and Bing. Search engine optimisation isn't always Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! enjoyable for small businesses. Aside from having to compete together with your closest rivals, you've got those business leaders hogging up page one search results. On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. There are many places across the web where you can build links through submissions, whether it’s submitting your site, a piece of content, or anything else.

Google’s algorithms react much faster to your changes today

Analyze your backlinks to identify the ones you feel are low-quality. These include irrelevant links from pages that carry no relevance to the content or keyword-stuffed anchor text, which is clickable text in a hyperlink. External, or outbound, links indicate that you are well aware of the topics you’re writing about, to the extent that you’re ready to use further sources to support your content. It’s more useful to link to reputable sources, as these links have bigger credibility. If your website can't be found on Google, it basically does not exist. It is very important to be listed on Google if you want to get customers through the Internet. The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer videos.

Creating relevant, useful, valuable content

Getting third parties to link their websites to yours is a critical part of SEO. Without inbound links, there is little to no chance of ranking for competitive terms in search engines such as Google, whose algorithm relies heavily on link measuring and weighting criteria. What would you type into a search engine to find your business website or page? If you’re an existing business, you can learn a lot from your current customer base. If you have a shop you probably have a good idea of your target audience because you and your customer service team will be meeting and talking to them everyday. Otherwise, you could learn more about your customers by asking them to fill out a survey. Gaz Hall, a Freelance SEO Consultant, commented: "Some Google searches show a descriptive box at the top of the search results. Google calls these boxes 'featured snippets' because unlike their regular web listings, the page's description (the 'snippet') comes first."

Understanding the long tail of search

Google is better at working out what a page is about, and what it should be about to satisfy the intent of a searcher. “Link building” is a term that SEO practitioners use to describe the process of building credibility. The idea is simple: people link to your website when they perceive your brand as a source of authority. Not particularly pioneering, but 10 years ago, it was a tried and tested tactic. To contextualise, marketers should be aware of using keywords just for the sake of it. If you’re producing a valuable piece of content – which you all really should – then by virtue the keywords associated with the article’s topic should already be well covered. Always do your research and conduct your own experiments With very little money, you can create a website to test all types of backlinks and have your own case studies.