Google also takes extra focus on the anchor texts. Just like the page content, the backlink anchors help to tell Google what the pages are all about. Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for customers that will give you the opportunity to create links on your sites? The search engines are able to analyze the reading level of the document. One popular formula for doing this is the Flesch-Kincaid Grade Level Readability Formula, which considers things like the average word length and the number of words in a sentence to determine the level of education needed to be able to understand the sentence.

Use breadcrumb navigation

Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write them so they’re friendly to both search bots and human readers. Outbound links to related pages Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! helps Google figure out your page’s topic. It also shows Google that your page is a hub of quality info. RankBrain is Google's machine learning artificial intelligence system that's used to help provide the best search results for users. It auto updates itself and "learn's" from people's searches. If you sign up to become a member for a site, you'll get a link in your profile. Well, not every site. Some sites will allow quality links in your profile, while others won't. Some are in the middle, such as Twitter, which gives nofollow links (links that don't pass link juice).

Ensure that Googlebot and other web crawlers can index your pages correctly

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site. Updating content across a site should be a priority as Google rewards fresher content for certain searches. Trends adjusts search data to make comparisons between terms easier. Each data point is divided by the total searches of the geography and time range it represents, to compare relative popularity. You want your company’s name to be one of the first results that they see.

Creating relevant, useful, valuable content

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. According to Industry thought leaders, that there are numerous ways in which poor internal linking can degrade the ability of search engines to index your web pages. These include linking to pages that can’t be accessed without filling in a form and even linking to content using JavaScript or Flash. Your target keywords should be in the H1 tag. Your H1 however can be different from the title tag. It doesn’t have to be – you won’t be penalised for having the same title tag and h1 tag for a web-page (after all, most CMS generate this automatically) – but varying the keyword phrasing of both can increase your chances of appearing for different search intents. Gaz Hall, an SEO Expert from the UK, said: " Backlinks are links that are directed towards your website. Also knows as Inbound links (IBL's)."

Use, but don’t overuse your popular phrases

It is important to note that search and offline behavior have a heavy degree of interaction, with search playing a growing role in driving offline sales. Do you wonder why nofollow really exists? It’s merely because to stop spammers by getting benefited by search engines. Your title tag on the SERPs will induce your click-through-rates. Let’s see how. Whenever the user types in his query, the Search Engines will highlight those keywords in your title tag thereby improving user visibility and increasing your prospective of your click-through-rates. Engagement with a website began to emerge as a ranking factor with the release of the Panda update by Google on February 23, 2011