Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Social media platforms have all but taken over, and when it comes to SEO, they are a huge part of the strategy for any campaign. Dig through your customer communications to find additional, actively used keywords. Talk to your customer service people to find out what customers are asking about (in their words).

Using social media for local SEO

You should ensure that the first paragraph or so of text on your web page is entirely relevant to what your site is about. Sometimes search engines take the first paragraph or first few sentences even of your website page and use that for their description of your web page. Also, in terms of the text on your web page it is often good to place limits on the length of how much text that you put on a web page. A suggested lower bound would be 300 words and an upper boundary of about 750 words. By following this advice, you Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! will save a lot of hard work and time creating high quality content for poor quality sites. If you have too many keywords stuffed into your domain, this can be viewed as a spammy tactic that Google can pick up on. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer.

Google Identifies CTR and User Experience as Major Ranking Factors

To gain visibility across search engines (think 'universal' or blended search), as well as relevant blogs, forums, online media and social networks, whilst being compelling enough, where relevant, to be shared by the target audience. A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. Anchor text gives search engines an indication about the content on the page that the link is leading to. Do not overstuff your anchor text with keywords and nor use very generic keywords. Choose your keywords wisely. By creating great relevant content with the right keywords​ and having a few decent backlinks built to those content pages, you can easily rank in Google depending on the competition for that particular search. Competition with a comparable piece of content will beat you in the rankings if they have a better link profile and vice versa.

Bear in mind that anchor text of nofollow links is useless for your search engine rankings

Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. But all too often, when we want to improve our site SEO, we fall prey to “quick-fixes”, just as we do when we’re enticed by fad diets. Reviews tell what other people, your customers, think of your product. If you respond to reviews, you show your (potential) customers that you care about their opinion. Gaz Hall, an SEO Expert from the UK, said: "When consumers search vocally, their queries are hugely different from how they write them out. The most noticeable aspect of this is that voice search produces many long-tail keyword queries."

Use heading tags to break up large passages of text

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. If you are doing guest posts, always change your author bio and use different pen names. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to typing domain names on their browsers that come with hyphens. Having a sitemap for your website plays a crucial role in SEO. It helps Google easily crawl your pages and index your website.