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If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Blogging is one of the simplest and most cost-effective ways to improve search rankings. Not only does a blog easily enable you to add fresh, relevant content to a site that might otherwise remain static, but it also keeps your web visitors coming back to your site for more. In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Search engine algorithms will surely crawl video content directly instead of just crawling the text based content surrounding the video. This will gradually phase out the effectiveness of using “clickbait” to draw more attention to the video.

Specialized Search Engines

There is still a correlation between high rankings and the amount of backlinks, but this trend will continue to decrease moving forwards. When you have submitted your Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you can get your website towards the top end of this long list. Don't be tempted by the huge numbers for broad keywords. With enough time and effort you might be able to rank for them, but you'd be battling large, established brands for unfocused visitors that might not even be ready to buy. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind!

Enter the hornets’ nest – exploring the wild Google algorithm updates and volatility

Increasingly Google is moving away from giving keywords top priority when it comes to ranking signals and is instead giving preference to the user experience. Having an appropriate title will increase traffic to your site. The placement of keywords in your title has a huge impact on determining where a search engine will place your site. The page’s title should include some of your site’s keywords to increase your ranking in the search engines. What factors do you need to bear in mind? Does keyword usage still apply? Google has drawn conclusions about user-behavior in search, realizing that searches prefer to see a variety of media formats for a given search query.

Organic search leads have a high close rate

Technology is an important part of the user experience equation. In addition to providing audiences with helpful and informative content, you’ll want to make sure that your website is easy and enjoyable to browse. Make sure to optimize your website to be mobile friendly and to ensure that it has a quick load time. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Large images slow down your site, so you need to make image file sizes as small as possible. According to SEO Consultant, Gaz Hall: "Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources."

What to Do?

Customers today are on mobile for a large part of their digital experience. More searches today take place on mobile. Compared to desktop, mobile devices now account for 65 percent of all digital time spent. All content produced should serve the needs of customers on these devices through responsive web design, fast mobile load times, page navigation and layouts that reflect the needs of mobile users. In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords in the titles and copy. Too many marketers still bring SEO in on the end of a content advertising and marketing project. They end a weblog publish or finalize a new advertising campaign, and at the end of the road, search engine optimisation is introduced in to find associated keywords and plug them into content. If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results.