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Audit your site using tools such as Google’s PageSpeed Insights or Pingdom’s speed test to quickly compile a list of options to help give your site a little more zip. You may even need to review your hosting service if it’s holding you back… Trustworthy sites tend to link to other trusted sites, while spammy sites receive very few links from trusted sources. Not all links are created equal. Some sites provide better SEO juice than others. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile regularly.

What industry jargon is common among your buyers?

Content that is valuable and useful gets shared. Create something people can use right away. Add (logical) keywords to image Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. Using a lot of engaging media like helpful graphics, interesting (and related) images, and videos can also help to provide more value and keep visitors more engaged. Thus, keeping them around longer. Links within long-form, evergreen content are also more valuable than links in short, news-based posts.

Paid SEM is a great source of keyword ideas for free SEO

Link building has no single technical definition. If you ask me, I would say link building is doing your best to get high quality websites to link to you. However, a more standardized definition would go like this: Link Building involves acquiring hyperlinks from reputed and high quality websites. Google’s emphasis on links is the most significant area of overlap between its organic and local ranking algorithms. Make sure to evaluate your articles in the SERPs. Google the terms you’ve optimized your articles for. Check whether or not your SEO is paying off! SEO is a long-term strategy for your business and when done correctly (with the proper amount of time and resources allocated to it), it will produce consistent long-term value in the form of higher rankings and increased traffic.

Make your content much more linkable and likable

It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Because people have shorter attention spans, keep the most important information in heading tags so they can scan and see if they want to delve deeper into the post. Duplicate content is content that appears in more than one place online. When there are multiple pieces of identical content, it's difficult for search engines to decide which version is more relevant to a given search query. According to Gaz Hall, a UK SEO Consultant : "Most SEO’s (and dare i say internet marketers) fall victim to optimizing too heavily for traffic, and not conversion."

What type of skills should you be on the lookout for when reviewing SEO specialists?

Build a unique contact page for each location that you operate and mark up your location information in Schema.org. SEO that works will have to shift away from mechanical tactics and numbers-driven strategies that ignore quality and rely on thin content created by non-professionals who are more concerned with keywords than value. Many local businesses want to improve their results in Google, but aren’t sure where to start. If you were to build a house and the foundation was in terrible condition, you’d have a lot of issues, regardless of how nice you decorated the interior. The same is true for SEO. You need to have a great foundation on your website.