It becomes a nightmare for a business owner to discover that that his/her main business website has been penalized by Google. Not all declines in rankings are caused by penalties but only a fraction of those. Looking at a website’s backlink profile can tell you a lot about their marketing activities and help you to understand why, where, and how they rank. SEO’s need to have the skill and experience to help the client develop a social media strategy, deliver training and support, create policies and processes and ensure their clients up-skill accordingly so that social media contributes to the wider commercial objectives of the client not just the SEO objectives of the agency. There’s no clear formula, or single answer for the minimum amount of content a page should have. Some sources suggest having at least 600-700 words of content on every page.

Use tables and lists when appropriate

Good SEO consultants are hard to locate and they are even harder to hire. This is because there aren’t a lot of high-quality SEO consultants available for hire. There are lots and lots of bad SEO consultants or young entrepreneurs who think they know SEO. In a nutshell, the combination Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! of seamless user experience with quality content can have a very positive impact on your SEO rankings. When people conduct research, they want up-to-date, accurate information. That’s why it’s important to keep content updated. Recency is becoming an increasingly important ranking factor in Google’s search algorithm and for good reason—your audiences don’t want to waste time reading dated content. You can create content to target keyword phrases that are (informational searches) in the research or consideration funnel stage.

The Cleanup process

SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in search results. Typically, the higher a site is in search results, the more visitors it receives. If you participate in an active discussion on a forum or blog that is relevant to your business and if your comment provides contextual value to the discussion, then you don’t have to worry about sharing a relevant link. But make sure that you don’t overdo this by using commercial keywords in your anchor texts. A redirect chain occurs when there is more than one redirect between the initial URL and the destination URL. When a URL is redirected, it should have a single 301 redirect in place. Integrate selected keywords into your website source code and existing content on designated pages.

Technical issues affecting SEO have always existed

It’s important to target websites that are related to your niche, so their audience will enjoy and hopefully link to your content. A guest post on a relevant website will also help you attract leads. Search engines are starting to improve how they determine if a website is relevant or not. So targeting relevant websites would be a great start to future proofing your link building strategy. A general rule of thumb: If you have links in a menu at the top of the page, avoid duplicating those same links on the bottom of every page. Linking to the same page in the footer creates a hole for the link juice to seep out. You’d be staggered at how many articles across the web consist of just a headline and then 700 words of block text. Google finds it much easier to analyse headlines and subheads than the main body of an article, so make sure they’re on-point and hitting all your keywords. Gaz Hall, an SEO Expert from the UK, said: "The main reason why websites go for search engine optimized content is that it increases the traffic on their site and promotes it to a wider audience."

When it comes to website traffic, more is not always better

Google stated that there are three top factors that go into their search ranking algorithm: RankBrain, their artificial intelligence system, content and links. They also then clarified that the top two factors were content and links Internal linking is a really effective SEO technique – it helps search engines identify new pages on your website and indicates what your page is about. There are thousands of millions of pages on the web, all ready to present the information on a variety of interesting and amusing topics. The Search Engines are the messengers of the same information at your disposal whenever you need them. You can hire good writers, but that is often an expensive proposition. You may be under the impression that it will take an extensive amount of time to create enough content to make a difference or to start appearing in the search results. Just breathe. Even the creation of one blog post a week will reap you 52 posts over the period of a year.