The proliferation of smartphones and tablets mean more and more consumers will be viewing your website on the much smaller screen of a mobile device. For a good user experience, make sure your website is mobile responsive, rendering correctly on a desktop, laptop, tablet and smartphone. Google Analytics will be able to tell you where those converting visitors came from. And specifically, you’ll be able to see if someone who used your search term eventually ended up buying your product. You may not want certain pages of your site crawled because they
might not be useful to users if found in a search engine's search
results. If you do want to prevent search engines from crawling your
pages, Google Webmaster Tools has a friendly robots.txt generator to
help you create this file. Remember: quality is always more important than quantity when it comes to links, content, and SEO in general. Plenty of spammy links can only harm your rankings, not make them higher.
You'll usually find you naturally optimize for important keywords
Add (logical) keywords to image alt tags for any past blog posts that you think should perform well, or are already doing so. It’s not worth going back through your whole site or blog, but keep it in mind as you add new content. You want your company’s
name Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! to be one of the first results that they see. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes of making it compatible with mobile. Providing the best content related to that topic makes you deserving of the top spot in the search engines.
What search engines value is constantly changing
Standard engagement behaviours on SERP results, such as click-throughs and time on page, can be an indicator of freshness and relevance. Some mobile sites refuse
access to anything but mobile phones,
making it impossible for Googlebot to access the site, and therefore
making the site unsearchable. Write unique descriptions for every page of your website. In case you don’t know, each single page of your site stands on its own merits. Your website as a whole does not get ranked on Google. Doing so will dramatically bias outcomes in your favor.
Create an e-book or guide every few months
When it comes to improving the page rank of a webpage, none other than backlink comes to the rescue. Backlinks are so much effective, that implementing quality backlinks instantly works in improving search engine ranking for your web page. The secret to building a blog that gets crazy backlinks, ranks for awesome keywords and makes you money on autopilot? Change the titles on your least successful pages twice a year. Why? Because obviously those titles weren’t helping your least successful pages. Gaz Hall, from SEO Hull
, had the following to say: "Instead of putting a lot of effort on optimization, it is better to take more time creating top-notch content. "
Why do Quality Backlinks matter?
Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? An SEO writer must
take the time to understand who your audience is, what is important to them, and what content would be useful and meaningful to them. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Once upon a time, marketers focused on strategizing which keywords to
place across their web presence in order to increase their rankings in a
search engine results page (SERP).