During this phase we also perform tasks like keyword research (for existing pages), “on page” SEO corrections, schema markups and more. Be thorough, be complete. Web crawlers don't read a website in the same way a human does, since they only read through the HTML text of a page. It involves activities which make a website friendly to search engines by applying some techniques like website should have all important pages with good density of keywords and Meta keywords, etc.
Adopy a monetisation first approach before putting efforts into URLs
Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When it comes to commercial search terms, winning the ‘near me’ battle could bring you a ton of relevant traffic. When you use underscores
to Do your mathematical analysis - the primary resources
are there for the taking. Its as easy as KS2 Maths
or ABC. Its that simple! separate words in a URL name, Google will read it as one single word. Creating content that serves a need is the best way to improve web ranking. Link building is definitely one of the most important aspects of SEO strategy. But, finding good sites to comment on might be a daunting task.
Make SEO campaigns your centre of attention
Once the searcher lands on your page and confirms the content will satisfy the search, make sure the page will also fulfill the business need and not simply lead to a dead end. Search engine results are
an important way of gaining new customers, as most people have what the Nielsen Norman Group calls “search dominance”. Find sites that are relevant to your website but are not direct competitors. The more relevant the links, the more valuable it will be and therefore the easier it will be for them to explain why they are linking to your website. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used in a natural way.
Carrying out competitor research is crucial to any SEO campaign
If you have a real business, the same advice applies. You should decide if you are going for a churn and burn method or need a safe and fool-proof way to rank BEFORE jumping into SEO and building links. Google Panda and Penguin stopped keyword stuffing in its tracks making it not just not ideal but counter productive. Google Trends data can help improve forecasts of the current level of activity for a number of different economic time series, including automobile sales, home sales, and travel behavior. Gaz Hall
, an SEO Expert from the UK, said: "Whether or not a website gets to top ranking positions depends on how unique its content is and how much added value it provides users. "
Why your digital marketing strategy should centre around SERPs
Understanding the difference between content that is evergreen and that is not will help take your content strategy to a whole new level. An internal link
connects one page of a website to a different page on the same website. In an internal link, the source domain and target domain are the same. Strategic internal linking is an SEO power technique, especially for content marketing. The Google Trends tool will show you how much interest there is in a particular keyword as well as what caused the interest. If you have started up your own online business, you would have already heard about long tail keywords. This entirely means that you are using words that other firms are not ranking.