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Placing ads in front of potential customers has traditionally been one of the easiest ways to introduce your product to the world, but things have changed a lot over the years. While traditional advertisements still have their place, companies no longer have to rely on a chance encounter to get their products in front of their customers. It is not known how many users out there use the Google Toolbar, but the authors believe that they number in the millions. Google can track the entire web surfing behavior of these users. Importance and relevance aren’t determined manually (those trillions of man-hours would require the Earth’s entire population as a workforce). Instead, the engines craft careful, mathematical equations—algorithms—to sort the wheat from the chaff and to then rank the wheat in order of quality. URLs with words that are relevant to your site's content and structure are friendlier for visitors navigating your site. Visitors remember them better and might be more willing to link to them.

Usability benefits of an optimized URL

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO. Many e-commerce webmasters hold the Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Make the content flow easily to keep people intrigued and reading. .The concept of searcher’s intent is no new. We have seen the focus shifting from SEO to understanding searcher’s intent to provide better user experience. After the release of Google Panda and Google Penguin update, SEOs have started focussing on user experience rather solely on Search Engines.

The first choice should be SEO

Don't deceive your users or present different content to search engines than you display to users, a practice commonly referred to as cloaking. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content. For many, SEO seems like a dark art. When it comes down to it though, it’s really about ensuring there are no obstacles to the site being found in search engines. Then it’s a matter of providing the searchers with what they’re looking for. Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in search results.

Page load is an important SEO factor

Make sure you optimize your content with the right key term. This way, Google spider can index and serve your content to targeted search users. If the wrong people are hitting your website, it's all for nothing If you website is new, however, or you have a low domain authority, just posting a blog to your site is going to have hardly any benefit from an SEO perspective. According to SEO Consultant, Gaz Hall: "Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings when it comes to SEO… and they often fail."

You have everything you need for SEO success. Now get to work!

Your links should be short, concise, and easily readable. Shorter URLs with fewer folders (“/” in the URL) tend to rank better. ou know SEO is a vital element of every decent marketing strategy, something you can’t do without. But you don’t know where to start to implement best practice and optimise your web presence so search engines can do a proper job of ranking and rating it. Website crawl-ability and making a website searchable goes beyond making sure Google can “crawl” the website. Understanding how a website’s users (including Google) are navigating a website is key to building an information architecture. Building the information architecture in a way that mirrors their thought processes will help both user types discover information on a website. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.