Any way of getting more customers to be aware of your company is important – particularly when they are looking for a product or service like yours. That is why search engine traffic is ideal. You can pay for ads at the top of search engine results and in various places on the web, but only 18% of clicks in search engines go to these ads because many customers are savvy enough to skip them. Get into the habit of providing at least two internal links in every piece of content you produce. As long as it’s offering the user value, Google is going to reward you. People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps to help search engines further.

More about the pros and cons of link diversification

Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search. The overall goal is to Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! increase the level of traffic to a website by using keywords and keyword topics to improve the user experience and meet search engine guidelines. Just typing in an incomplete search term will result in a whole lot of unnecessary results which might not be what you are looking for. Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content.

Bring your old posts back to life by updating, upgrading and repurposing them

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root page) to a page containing more specific content. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Don't go overboard with your internal linking or you risk overwhelming the reader. One or two relevant links per post is usually a good maximum, with more in longer posts. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them.

Affinity and retargeting are more effective than targeting based on social constructs

It is important to note that, despite popular belief, having keywords in the domain name does not help your SEO and it won’t help your website reach a global audience. Google’s shifts and tweaks on ranking algorithms are happening more often. What you’ve learn from an SEO competitor analysis may no longer be true after a couple of months. Competitor analysis in SEO is great for getting valuable insights, but it won’t give you a remarkable boost unless you also provide unique value to your visitors. So keep an eye on your competitors, while constantly working on ways to improve UX on your site. Selective internal linking and relevant content can augment keyword stemming (where a site begins to rank itself – page by page through themed links and content) without relying solely on inbound links from other websites. According to SEO Consultant, Gaz Hall: "It doesn’t matter how many searches a keyword has in a month if it doesn’t accurately reflect the content on your page!"

You only get about 150 characters that are going to show on the search engine results page

Link outreach is a bit “old school” but can still be quite powerful. Strategically written website copy includes well-thought-out internal links and calls to action. Try to ask questions in the headers of your copy. Because more and more people are typing in whole questions when using search engines, these websites are going to be looking for content with those same questions – and the assumed answers within. Browse your own site for a while and try to click on every button, image and link to see what happens. Is everything working as expected?