The freelance world might disagree with me but frankly I do not think there is not an SEO in the world who can lay claim to having the expertise and experience to deliver, hands-on, every single facet of what makes up contemporary SEO. It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Although you may now have a fully optimized site, your domain authority is still more than likely not at the range you want it to be at. It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it is to have a ton of backlinks from one domain. The more comprehensive and targeted your backlink profile​ is, the higher you will rank.

Weak or risky backlinks won’t help your rankings at all

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. As we spend more time Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! on our mobile devices, it is becoming more integral that websites cater to the mobile-user. This is becoming known as mobile first. In fact, mobile friendliness has now been confirmed by Google as a ranking factor for searches, making it a vital component for your SEO strategy. Find out which pages on your competitor’s site are bringing in the most backlinks, social shares, and traffic. The internal links of your website are important. They define the hierarchy of your website and they help your website visitors and search engines to find what they are looking for. Good website navigation design helps website visitors and search engines to understand the structure of your website.

Using social media for local SEO

Search engines are adapting and beginning to favor natural, more speech-like content, so to keep up we have to provide content in the same way. We have to think like our customers and answer the questions they’re asking in as concise and an informative way possible. SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number of visitors to a particular website or page by ensuring that the site appears high on the list of results returned by a search engine. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. The key to quality SEO is all about research research research.

Always Celebrate Major Company Events with a Press Release

Only write for highly reputable websites in your niche. Don’t waste time writing for websites with a Domain Authority level lower than that of your site. Your link will have very little value, and you might end up having your link removed without further notice. Generally external backlinks are those links that link to your site or any of its pages/content and these links are counted as if those sites are vouching for your site’s high quality. You should use large header tags and take advantage of CSS to alter these to fit into the style and colour scheme of your page. If you are using software such as Microsoft SharePoint Designer/FrontPage or Adobe Dreamweaver for example, these CSS details are created automatically for you. A solution which is also perhaps advisable is to make your CSS an external file; this way there is no need to repeat all of your CSS statements on each page, but simply just one. Gaz Hall, a Freelance SEO Consultant, commented: "To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove."

You want to define yourself so that your prospects know what to expect

It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics pop-up and Facebook and Google algorithms change all the time. A meta description is a short paragraph which is displayed under a title tag on the SERP (see screen above). A meta-description gives you the opportunity to introduce your brand before a searcher pays a visit to your site and actually sees the products that you offer. Besides voice search and Google’s focus on that, more is changing in and for Google. Specifically: a few new technologies and a profound new way of looking at the web. If your site uses a lot of imagery, consider adding a Pin It button to allow Pinterest users to easily add images to their boards. For sites with lots of high-quality product, inspirational or instructional images, Pinterest can be a major driver of traffic - especially given that every Pin and Repin of your image includes a link back to your site.