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If you only do a little SEO once in a while, then you need to adjust your expectations on how much organic traffic you can expect from search engines. Websites that are constantly improving their code, publishing valuable content, and earning backlinks and social share activity are building a larger arsenal than sites that are not engaging in SEO. SEO is here to serve not only you – a website owner, blogger, entrepreneur but most of all a user who, at the same time, is your potential visitor, follower, happy customer and dedicated brand advocate. While doing a backlink audit, analyzing toxic backlinks and removing them can be a lengthy and tedious process, it is worth doing if you really want to see your website perform well in the search results. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple

Steer clear of old-school SEO methods

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Adjusting your keyword distribution gives Do your mathematical analysis - the primary resources are there for the taking. Its as easy as KS2 Maths or ABC. Its that simple! you power to change your campaign over time. Although the top-level domain isn’t necessarily considered a factor, some people believe obtaining a link from .edu or .gov domains can carry more weight than others. This may be because these sorts of websites have high authority anyway. What SMEs haven’t realised yet, is the fact that users are changing their user search behaviour in search engines (when they perform a query) on their mobiles or tablets.

Find sites that are related to a particular topic and likely to link to your site

A clear, direct URL is the best route to take in order to ensure that users know what they’re getting from your website and are prepared to click on it. In many cases, this can also help your ranking as an added bonus. Performing regular audits on your website’s links is a good way to detect suspicious, potential negative SEO activity. Regularly monitoring of your link profile can also help you catch a possible attack early and prevent it from spiraling out of control. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. It really comes down to just using common sense. Just sit down and think, "What would other people search to find this? What would I search for to find this?"

Link internally when possible

Search engines want to show the best content based on context relevance, authority of the site, trustworthiness based on how other sites and people engage with the site, and other factors. Make it easy for users to distinguish between regular text and the anchor text of your links. Your content becomes less useful if users miss the links or accidentally click them. Google Search Console Help Center has a set of instructions that you can follow on how to build and submit a sitemap. If you have a WordPress site, though, you can sit back and relax as a sitemap is already automatically generated and submitted to search engines for you. According to Gaz Hall, a UK SEO Consultant : "If you have redirect chains, the conventional wisdom is that the loss in link equity is compounded. If there are two redirects in place, that becomes 85% of 85%, or roughly 72%. The more redirects there are, the worse it gets."

Your primary focus should be what matters to your audience

After the work to check the technical and on-page elements of a site, earning attention, and the links they bring, is a key part of most SEO campaigns. Research other business websites and encourage them to link to your site. Joint ventures are a good way to exchange links and benefit each other’s business as well. A business communicates to the potential customers through the content on their website. Your content should be top-notch to attract the right clients to your company. Google does not work only the way it used to work, and as a result, this impacts a lotof websites built a certain way to rank high in Google.