Create an Engaging Web Presence by the use of analytics

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. LSI keywords are synonyms that Google uses to determine a …

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Here's what industry insiders think about link exchanges

Heading tags are tags that are used for the creations of headings. The most important tag is the h1 heading tag, and will usually be the title of a post. Heading tags have a top-down hierarchy from h1 to h6. What value do headings have for SEO? Not all links …

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Learning about landing pages

SEO only becomes difficult when other people become involved that aren’t SEOs. If you want to use your SEO campaign to truly and accurately speak to your audience and potential buyers, think about what gaps you can fill that competitors don’t. Gone are the days of keyword stuffing …

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Useful tips from experts in trust rank

More importantly, the people coming to your site are almost all qualified leads – they were searching for businesses like yours when they found you, so they already have a need or interest in your products or services. Most search engines like links of either type, although more specifically the one …

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Measure and Improve by paying attention to citations

Copywriters with search-engine optimization (SEO) expertise can craft reader-friendly content that still follows a formula proven to increase website traffic. Browse through your website and remember to note web pages that have restricted access. both execute the same functions and possess the same skills. Machine learning is a part Google …

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My thoughts on onsite SEO

Sites supposedly targeted by Fred reported a strong traffic decline from Google organic search. Here are few examples: top tips for creating high-quality content, top blogging tips for increasing productivity, etc. Social signals like those from Twitter and Facebook are increasingly valuable, despite being no follow. The key is to …

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Search engine health checks should look at link building

Compared to online marketing, such as PPC, social media marketing, email marketing program, SEO provides fairly good ROI. In some cases, you may never get there – don’t be afraid to shift your focus to other organic opportunities for exposure. If these things happen to you, it’s unfortunate, but …

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High advertisement ratio can be mitigated by using LSI

The higher a website appears on search engine results pages, the more users will visit the site. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content …

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Losing Focus on googlebot crawlers

Duplicated material is common on large websites or companies with numerous sites, which include businesses that have different sites for each location/branch or publishers that run hundreds of sites. Failure is fine, but denial is not. Anything you can pay for, everyone else in the world can pay for …

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More focus is put on white hat SEO

One of the most time-consuming parts about link-building is actually finding places that will give you links. Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Longer search …

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Is this the end of content as we know it?

Over the past few years the way we use search engines have changed. We no longer just type words into search engines, we can speak to our phones and search by asking questions, or we can use smart assistants on devices such as Google Home to answer queries for us …

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Take care when dealing with scraping

Information Snippets are the block of text found under the main title of a google search result. The use of information snippets are important when writing an article. Every business needs a marketing strategy and so does a website. The best strategy to market any website is through SEO management …

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High ROI

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. The number and quality of links to your website are quite important to Google and other search engines for your …

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Word count is a complicated SEO metric

The SEO services that businesses prioritize, the challenges they face, and the benefits they target determine how they structure SEO strategy. Great images compliment great website copy, and since millions of people search for images online, they play an important role in your on-page SEO. Similar to title tags, using …

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Advanced detection of Google duplicate content

There are few things more frustrating and downright annoying than investing a large amount of money into a well-researched, written and designed piece of content — that nobody sees. Parallax design is a website design approach that’s been used for several years now and takes its name from the concept …

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Always ensure any anchor text looks and is natural

Boilerplate content is a fact on the web with many many sites, espesially sites that do rank well and are very credible. Google handles it, you don't really need to worry about the boilerplate content, Google can figure that part out. Generally speaking where a user is asking a question …

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Analyze The Keywords Your Competitors Use

Find websites your target audience frequently visits. If you know at least one website, you can find many similar ones by simply doing a Google search. Modern link-building focuses on high-quality, original content that provides value to users and incorporates an involved audience. You need to come up with blog …

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Be Active On Quora To Improve Ranking

All the content you produce should be tailored to your target customer / audience. If you submit posts with very little content and a load of popular search terms, you’re likely to be found out. SEO is connected to strong sales funnels and often shows a high return on investment …

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Check the content of the target page

For SEO to be successful, it has to be carried out within the context of a unified, holistic and comprehensive design. Such a design should take into consideration business goals, the resources available, technical capabilities of the business, industry dynamics and budgetary considerations. Currently more than half of searches account …

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Come up with more niche or specific headlines

On page SEO refers to the optimization of a website’s on-page elements. This includes the way a website is structured and coded, as well as its content. As a webmaster, you have complete control over your on-page elements so putting the time into getting them right is important. If …

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Conduct keyword research for local terms

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Consider your URL structure

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. You should use the ‘nofollow’ rule …

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Determine the Intent of Each Keyword

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. If the …

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Do Your Research

Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in its core Hummingbird engine. SEO is all about ranking high on search indexes, which can’t happen without you creating new, quality content. As you create new pages, you create opportunities for new rankings …

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Don’t Stuff Your Content with Keywords

Designing your website with mobile users in mind will give you the best chance at converting the traffic that search engines bring in. Mobile-first. It’s coming. And I still feel that a responsive website, in addition to all the AMP and so, is essential. Link building is hard and …

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Don't over-do a particular element

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. Being an authority in your niche is all about …

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Finding Pages to Push Internal Links From

Search Engine has become more smarter New Rules of SEO have been implemented or will soon be implemented—-It means old rules are of less use or outdated. It is necessary to understand and learn these new rules to maximize return on Investment on the biggest platform of the Universe …

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Google heavily favors mobile-friendly websites

Keyword relevancy and placement is far more important than frequency. Your keyword or key phrase should appear in the first 100 words of your page, if not the first sentence. aying heed upon Keyword Frequency, Keyword Weight, Keyword Proximity, Keyword Prominence, Keyword Placement, etc. is important for optimizing Keywords. Though …

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Have a Fast Load Time

Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way. Too many hyperlinks can also be problematic, they should always be slightly different to avoid Google thinking …

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How do You Know Your Website Has Been Attacked?

When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and the ones that appear 20 pages down the list? Of course, you’ll be also thinking how you …

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Keywords in Special Places

If you are doing guest posts, always change your author bio and use different pen names. Every site has a sphere of relevance. The better your content is organized and the more quality you provide, the higher Google will put your site on the search results related to your niche …

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Links are similar to glue

All other metrics being equal, would you rather have a high-authority link with lower relevance or a highly relevant link with low authority? Focusing on user intent can help you as a business owner to optimize content based on ‘intent’ unlike before when you were optimizing content solely for SEO …

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Make Mobile SEO A Priority

If your document appears in a search results page, the contents of the title tag will usually appear in the first line of the results. You have to build relevance layer by layer to exist outside the wrath of “corrective” search engine algorithms. Your target keywords should be in the …

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Make keywords more natural

Dealing with a Google algorithm change like the page layout update can feel like falling into an abyss of constant web design changes over and over again. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is OK to increase that on …

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Predictive Search Is Popular With Mobile Searchers

It often helps to increase the length of the content of your web pages. Every piece of content should have the user in mind. This also applies to SEO. You can’t create your next piece of content, or carry out keyword research, without knowing your audience. Google has access …

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Preview Your Site on Mobile Devices

In order to get the most success with search engines, you need to speak their language. They don’t care how pretty your site is or how much blood, sweat, and tears went into creating it. Sad but true. However, they do care about the keywords you use on your …

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Replicate the same process with other websites

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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SEOs don't know if unnatural links work or not

Search Engine Optimization (SEO) is another important strategy that helps grow your website traffic. The number of backlinks you have on your website plays a crucial role when it comes to ranking your blog on Google. A good place to look for keywords is your internal site search. Offering visitors …

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Schema mark-up is a requirement for your content

Think of SEO as one small part of a much more cohesive marketing strategy. Embedded images in your content serve as important relevancy factors. Pay attention to your image’s title, file name, caption, description and alt text. Similar to duplicate content, scraped content are parts of your articles that …

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See how your site looks to Google

Google won’t penalise duplicate content. Instead it will decide which version of the duplicate post should appear in search results and ignore the other. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as …

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The Major Elements of Planning

Keywords should never be used to try to trick or mislead human beings or Google spiders.. This means using keywords that do not exactly describe the contents of your page, repeating a keyword over and over in a way that in not natural (known as “keyword stuffing”) or using any …

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The more engaging your content, the better

Very often, a quick reaction can mean the difference between success and failure. On the Internet, it is pretty similar. It is extremely important to be aware of your competitor's activities. The easiest way to get editorial links is to create outstanding content that people will want to share with …

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