The person with the best content will win

Brand mentions and co-citations are also very important to Google, in determining the quality and usefulness of a particular web page. Organic results are listings of web pages that appear as a result of the search engine’s algorithm and the content itself. Natural, relevant links to your site from …

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Use Outbound Links

User experience is critical to SEO, so it may be a good idea to test how it affects the traffic to your site. Work with Google to provide your users with the most relevant, well-informed and entertaining answers to their questions. Prove that you are trustworthy by connecting as closely …

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Use heading tags to break up large passages of text

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year Onsite SEO refers to a set of web page optimization best practices that can be applied on your website to improve its ranking in search engine results. Social media platforms have …

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We're searching in different ways

Great content must start with specific intent (particularly, a very interesting topic). A good reliable host is extremely important for any website. Site’s load speed is just one of the factors; consider security, uptime, and overall user experience. Researching, tracking, and competitive reviews all of these are part of …

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You may be better off to start from scratch

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. If you want to earn high rankings in Google search results, you first need to understand how Google ranks its search results. Producing content that ranks well is clearly an important part …

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implementing Schema is a vital step in the online marketing process

We’re not talking here about links you put on your own website, although those “internal links” are indeed important and often underutilized. Let’s focus on how to build backlinks other people use to point attention toward your website via blogs, articles, social media sites, and so on. Do …

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Look at the extent of the traffic loss

Good link earning begins with quality content that provides value to your potential customers. While content that is poorly written and was only intended to get links will get a website penalized, great content that people want to read will naturally encourage those people to link to it. Backlinks drive …

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SEO is not about stuffing a paragraph full of links and keywords

Many marketers will have seen a technical SEO checklist in their time. Any time a site migration is approaching or a technical audit is scheduled, a checklist tends to appear. You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you …

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Blog posts shouldn't only contain text

One way of increasing traffic to your website is by creating enough backlinks. With so many blogs and resources available to readers, it is imperative that you find a way other than your website that can help you create traffic; this can be done through backlinks. If you’re new …

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Ensure that Googlebot can index your pages correctly

The technology used on your website can sometimes prevent Google from being able to find your content. Rich media (Flash, JavaScript, etc.) can lead to Google not being able to crawl through navigation, or not see content embedded in a webpage. The search engines are able to analyze the reading …

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Bridge the gap between your content and your audience

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. The journey to better ranking must always start with understanding about your current standing on search engines. Link building is always a hot topic within the …

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Every web page is an opportunity to capture a customer.

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Technical SEO can seem daunting. However, understanding the principles is important. There may …

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Probably the most important thing is ...

The main text content on the page must be unique to avoid Google’s page quality algorithms. Simply put, higher volume is better. The more people that search for your keyword, the more of them that might find your page. SEO does take time, money and effort. The fears that …

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The more engaging your content, the better

Make sure that every page has one call-to-action, so the goal of the page is clear. If you add multiple buttons, you lose the focus of the page and your visitors won’t get where you want them to go. User experience is critical to SEO, so it may be …

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Don’t be afraid to use long-form content

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. The barriers to SEO are significant for small businesses. With …

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Google Doesn’t Publish PageRank, So What can We Do?

To rank in Google backlinks really plays a great role but simple backlinks will not work to rank your keyword. One thing you want to pay attention to is the speed of your future website. You can easily check that on websites like Google PageSpeed Insights, or Pingdom. It may …

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Are you fully aware of all of your website’s issues?

Cloaking is a method which gives search engines the impression that a website carries content that is different to what users actually see: Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Link Exchange …

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An interesting and useful copy is no longer enough

Google plus is still pretty new but the way I see it, Google will really try to integrate the social signals they can extract from Google plus into their search engine rankings. If you want to rank for a high-value, high-competition blockbuster phrase, don’t worry about it. Just start …

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Keywords vs. Topics vs. Relationships

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called “negative SEO,” and is something that …

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How To Find Hundreds Of Awesome Keywords

Search engine optimization (SEO) is the work involved to improve a website and promote it to increase visibility on search engines, which usually translates into an increase in organic visitor traffic relevant to your website. Additionally, it’s the application of using each search engine’s best practices to optimize …

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Your Competition Is Actively Doing SEO, Too

Google is getting smarter and smarter every year. Search engines have changed a lot and they don’t just focus on key phrases, but also the overall meaning of your content. You have to create content that covers the general meaning to get better ranking and more organic traffic. Limit …

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You don't need special search engine pages

My friend, if you want to get the top ranking in mobile-first indexing, you should closely watch the content of your website and ensure that the content is optimized for mobile devices. The more a site is appealing to humans, the more search engine like it. Websites with straightforward navigation …

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How often the content changes

Social media is another traffic acquisition avenue that can be pursued by website owners. Promoting to your social media following is great, but this type of traffic isn’t necessarily new traffic. Search engines no longer require you to spell things in order to rank, so your focus should be …

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SEO + design = greatness

Get a clear understanding of what is Search Engine Marketing and its different branches are, i.e. understanding the difference between SEO and PAID clearly, and the pros and cons of each tactic. Be updated with all the Google algorithm updates from time to time so that your Search Engine …

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Why Speed is given prominence?

The last great way to drive leads to your local business (that’s free and not based on an incredible amount of technical skill) is being great at your business and getting terrific reviews. Domain authority is more insightful than PageRank because it’s measured on a scale of 0-100 …

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Aligning Questions to Keywords

The length of your posts is also an important consideration. Back in the days of spammy-SEO, almost every post was 500 words long. Today, you’ll have the most success by writing posts that are longer and more in-depth. Imagine that your reader is going to sit down with a …

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Adapting for the long tail of search

Keyword page density is a measure of the relative frequency of the word in the text expressed as a percentage. For example, if a specific word is used 5 times on a page containing 100 words, the keyword density is 5%. If the density of a keyword is too low …

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Getting Started with the SEO Competitive Analysis

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Claim and finetune your Google My Business listing

Compelling and unique images have always been at the forefront of link building strategies. Search engines, website owners, and their audiences find these types of assets helpful to the overall online experience. Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it …

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Is the featured snippet bubble bursting?

There are plenty of rabbit holes to fall into when it comes to Google algorithm updates. In the earlier days of SEO, the organic search engine optimization discipline was more of a technical skill, of making sites crawlable. Then the focus switched to creating quality content where keywords were used …

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Be Active on Pinterest

Whatever shows up in the search results box has been searched for before meaning these long tail keywords could be very valuable. But remember these just give you a starting point to work off, people have Googled some quirky things so don’t think just because something shows up that …

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What is real SEO?

Overall, the goal of onsite optimization is to increase the relevancy of a web page (link is external) in response to a specific query. Unfortunately, SEOs often get caught up trying to please search engine algorithms and forget the most important optimization principle: do what’s best for the visitor …

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Content is vital for SEO

Even if your site hasn't lost any traffic over the years, if you find a bunch of technical errors, they could be keeping you from receiving all the search engine traffic you deserve. It's very possible that spending a day fixing these problems could pay off handsomely in the long …

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Group your target keywords into 3 different buckets

The best links to your website are the ones coming from real websites, with good content and lots of social media shares. A good SEO specialist knows how to write “click worthy” headlines as well as how to weave keywords into headlines whenever possible, while ensuring they aren’t too …

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Its time to start focusing on improving your mobile experience

Don’t try to improve your website’s reputation by buying links or deliberately sharing links. Google has become very good at detecting these types of manipulative measures. It means that you risk falling heavily down in the rankings and it can destroy much of what you have spent time …

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Google and long keyphrases

Many small business owners balk at video marketing because they think that their business isn’t “video worthy”. But if lawyers and instant coffee brands can have a YouTube channel there’s no reason you can’t either. Even better than the traffic you get from video websites are the …

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Takeaway tips

Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining. Internal page linking is …

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The most obvious SEO choice

Putting effort into the offline promotion of your company or site can also be rewarding. For example, if you have a business site, make sure its URL is listed on your business cards, letterhead, posters, etc. You could also send out recurring newsletters to clients through the mail letting them …

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Website Performance Factors Influence Search Engine Rankings

In the early days of SEO, you could get a site to rank fairly easily by buying a bunch of low-quality backlinks, keyword stuffing (including the same keyword on a page a bunch of times), or by buying a domain address (website name) that exactly matched the keyword you wanted …

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Spread the love

Evergreen topics have long lasting value, so when looking at the trend, it should be pretty consistent throughout the year. Traditionally, these tend to be slightly more competitive, but have a much longer lifespan for being relevant. Most search engines like links of either type, although more specifically the one …

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