Track the Results and Scale It

SEO helps businesses by allowing them to attract more customers to their website and if it's done right – attract them in a way that they also become customers. This is why I pair SEO with 'Conversion Rate Optimization' so that any site I'm doing SEO on also gets improvements in …

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Use an SEO Service for Link Building

Solving real customer problems is a major key to mastering evergreen content marketing. The best ways to get do follow links is the honest way: creating awesome, original content that gets shared and linked to naturally. Other approaches include guest blogging, especially on a site relevant to your own so …

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Market Segmentation

Voice search is picking up steam. You can now use your voice to search the web, play music, navigate home, order sushi or get the latest football results. Website owners used to litter their content with tons of keywords in order to rank higher on Google. Now, the search engine …

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Websites which are not yet indexed by Google

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Google is looking for authoritative sites that are actual businesses that are getting legitimate visitors to their site. Once you’ve had a good think …

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Caption everything

The header is given more weight than the footer and typically the body text is given more value than both (since that is where the page has the ability to distinguish itself from borrowed elements, i.e. navigation, etc.). The appearance of search engine results pages is constantly in flux …

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Ensure your images are SEO-optimised

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Use Google’s Mobile-Friendly and Page Speed tools to ensure your website converts the most mobile visitors possible, and make it …

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Quality, Plus Visibility

Links from a diverse range of websites is good, many links from a single domain to your site (especially if it’s one of the very sites linking to you) can be seen as spammy. It is not known how many users out there use the Google Toolbar, but the …

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SEO headings best practice

In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name is not a bad practice. However, you should know that most people these days, are not used to …

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Industry Content Analysis

You should also consider trying to rank for low-volume keywords that match your product perfectly. These are often long-tail keywords, which are short phrases. Although Google hasn’t officially declared it, there is evidence to suggest that this search engine giant does reward sites with strong user engagement with higher …

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What Is a Keyword, and Why are Keywords Important?

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page If you produce great content, but no one’s there to see it, does it acquire links? Google’s featured snippets, also known as “position zero” on the SERP, can be a …

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How long does SEO take?

Google will take action against domains that try to rank more highly by just showing scraped or other cookie-cutter pages that don't add substantial value to users. If your site doesn't load properly on mobile platforms, then you're wasting your time with SEO. You need a site that's responsive. It …

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The most important part of SEO is creating quality content

Long tail keywords are essentially longer more specific keywords that tie in directly to your content. For example, if you are selling woman’s shoes on your eCommerce website. The main keywords would likely be: “ladies shoes”, “woman’s shoes”, “girls shoes” and other similar words. A 302 redirect, or …

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