Questions to ask about page impressions

Within a few minutes, others add additional tweets with more information. Optimizing for local SEO means more than just making sure your location is clear. You can also use it to show opening hours, reviews and phone numbers (which smartphone users can click to instantly call). If you need search …

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All Attention is Good Attention Isn't It?

A link or citation (mention of your brand) from a high authority site will boost your domain authority score so you will be ranking better in Google search and you can also expect to get a traffic boost in the short term. The simplest way of achieving this is by …

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Are search volumes affected by quality

The Keyword Meta Tag is generally 4 – 5 ‘keywords’, that are relevant to the content of the Website. As long as you don't do reciprocal linking excessively and these reciprocal links are on topic and "make sense from a user standpoint”, link exchange is not something bad. .The concept of …

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Online marketing changes quickly when it comes to widgets

The less “filler” content on your site, the more legitimate it will be in the eyes of the search engines. Your net promoters are those customers who are engaged with your site, so emailing them is a slam dunk. It is essentially free digital marketing! In other words, they rely …

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Search engine health checks should look at citations

Writing a headline to reach out to multiple audiences may seem like a smart move but only if it is not at the cost of optimisation. The issue is that we need the headline to perform strongly on social media as well as attract website visitors as well. When you …

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Nitty gritty SEO

It makes sense to use the same keywords in titles and headlines, simply because a single page should always define it's topic as exactly as possible. This means there will always be only two or three main keywords any given page will need to be optimized for. Though search engine …

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Take a customer focused approach to sitemaps

The three main pillars of Search Engine Optimization; content, links and site architecture will remain for years to come. User experience is the guiding benchmark for most search engines when ranking sites and pages. This means that crafting content is not enough. The hardest hit sites were article directories and …

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Make canonical URLs a priority

. If your site is using the same tags for all the pages, you are not helping search engines figure out the subject or relevance of your individual pages. Continuous targeted learning can help you gain skills for snatching traffic from many mediums, not just the search engines. Google wants to …

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Is this the end of social media as we know it?

You don’t have to be an astrophysicist to understand that a spike in users from a particular place often translates to a demand for your product or service on that market. There are many subtle nuances to the mechanics of semantic search, but ultimately what it means for you …

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Meaty meta descriptions may affect your RSS feeds tactics

WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol. My advice would be never to host more than 10 sites with the same hosting provider and not to worry too much about different C Blocks. If …

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It’s a win-win strategy with an emphasis on long tail search

Many beginner bloggers and webmasters think that they need to churn out lots of content on a regular basis. But the truth is that quality will always trump quantity. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common sense, or gut feelings …

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Make keyword stuffing your centre of attention

The ‘no-follow’ breaks the connection you are trying to make between one website and the next, defeating the purpose of a link from the perspective of Google optimization (people can of course still click the link and visit your site directly). The SERPs will most likely choose to display your …

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Repurpose old keywords

In the past, Google’s algorithm was not quite clever or sophisticated enough to ignore the poor quality links these techniques garnered but that is changing. The Panda and Penguin updates represent perhaps Google’s most aggressive attempt to clean up its search results and in turn, this is having …

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Avoid forum spam and forum signature spam

At its core, SEO is about user intent. Search engines, like Google, want to provide users with results that are relevant to their queries and offer the utmost value. Therefore, it’s no surprise that the best and most relevant pages are given higher positions on a search engine results …

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Do you have lots of External Media

The only way to reliably build links is to create amazing content, but the standard for 'amazing content' gets higher and higher every year. SEO (Search Engine Optimization) is arguably the most commonly used method for increasing the flow of traffic through a site. User signals are behavioral patterns of …

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Dominate your own little niche first

Since Google only wants to deliver the best possible results to its users, it will push sites with strong engagement up in the search engine results pages (SERPs). It is better to have your links spread out amongst a lot of domains with targeted, but diverse anchor text then it …

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Don’t let flowery language get in the way of a clear message

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Too many links, and it seems like your content relies too heavily on outside content; too few links, and some readers may question where you’re getting your information. Some people …

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Don't make your own URLs compete against each another

Inbound link-building is an important SEO strategy, and a great way to do this is to make friends with other relevant, local businesses so that you can share links and promote one another. Perhaps you could organise a community event together or work out some kind mutually beneficial offer for …

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Don't over-do a particular element

People won't link to your content unless they see it. At the same time, you need the right people in front of your content; not everyone is a potential linker. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

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Experience-based competitive audits

The safest way to ensure there are no duplicate content problems is to use a rel=canonical tag on the republished article. This will tell Google that the linked article is the original and therefore should be indexed, and any ranking benefits will be passed through. The reason that most …

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Getting websites on search engines

The basic thing you need to remember when doing SEO is that you want to get as many links from as many high quality websites as possible. This can be a difficult thing since getting your links approved can take a lot of time. For the SEO pros who want …

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Google has a secret method of ranking websites

A key lesson to apply to pretty much every aspect of SEO, is not to get carried away when you find ideas that work. For example, just because quality is key, that doesn’t mean that you need to disavow every low quality link and only ever build links from …

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Google owns roughly 70% of the search engine market share

If your already-designed website is not mobile friendly, it may be quite costly to make the site responsive. Responsive is the term for a website’s ability to adapt visually and operationally to a variety of dimensions and properly display on various handheld devices. Although SEO is not a cure-all …

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Header tags have been a hugely important part of SEO

In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above and beyond search engine optimization. A mobile strategy is not simply making minor changes to the desktop SEO strategy in hopes …

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Help with geolocation and international SEO

For good link building, you need to build good relationships. There are plenty of opportunities to build new contacts. You should start with niche-related communities: forums, blogs or social groups. Competitor analysis is a lot easier when you have the right tools. Link building is often referred to as an …

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How SEO and Content Marketing Come Together

Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. Canonical Tags are intended to prevent duplication of content, but make sure you have a canonical URL for your filter pages rather than accidentally telling search engines they’re duplicate pages …

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Keep your link building strategy diversified

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. Ensure that your site loads quickly, not just where you're located, but from around the world. Search engines typically assume that the more popular a site, page …

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Look at the extent of traffic loss

Make your descriptive tag engaging. Google and other search platforms will use it to create that little blurb about your site. Users often read these before deciding whether or not to visit a site. Concise, descriptive blurbs draw visitors to your site, sometimes even before sites that rank higher than …

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Make certain that Googlebot can index your pages correctly

In spite of changes that Google has rolled out over the past couple of years, using keywords is one of the best SEO tricks there is. You just have to use them in the right way. Content marketing can be very effective in increasing traffic, generating leads, enabling sales – and …

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Pick a niche-targeted username

It’s better to have a custom 404 error code page than to have an empty page — it doesn’t send a good message to search engines or site visitors. A common tactic is creating dozens, if not hundreds of short backlink-containing articles, which are then placed in blogs and …

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SEO stands for Search Engine Optimization

Sitemaps help Google understand your site. Anything that helps Google do its job will give you a boost, and these are no different. Measuring the results of SEO changes can be challenging, partly because there are so many moving parts and partly because months can elapse between when changes are …

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Satisfy a compelling customer need

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. Including your target keyword within your page title positively correlated with higher search rankings. There …

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Technical aspects of redirecting pages

There has been much talking about links being a ranking factor. Many SEOs have only focused on content and On-Page SEO and neglected links saying: "We already know everything about links". But do they know everything about links? Depending on what visitors are searching, you will get the ranking sticking …

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What are Keywords Anyway?

Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making the most of the existing relationships, communities, and consumer ties. Backlinks from relevant sites in your …

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What to Do?

If you own a website that’s been around for a while, you should already be ranking in Google for a few hundred keywords. Knowing what they are is a perfect way to kick-start your keyword research. Blogging is one of the simplest and most cost-effective ways to improve search …

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Your blog posts won't start ranking immediately

The higher quality your content, the more beneficial your shared information, and the better your reputation increases the chances that you will be mentioned throughout a variety of platforms. Every time that Google introduces a new component in its algorithm, one constant factor has been content quality. Timely topics are …

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Direct the users to other interesting assets

To prepare for voice search, you need to take a good look at your current content. Ask yourself, does it answer any question a user might have? If not, change it. Optimizing for search engines and creating keyword-targeted content helps a site rank for key search terms, which typically leads …

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Expand as necessary.

There are two types of backlinks. Firstly, a backlink could be from an external website that links to a page on your site. Secondly, you can have internal links from one page on your site to another page on your website. You need to begin the title of your home …

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Pay-for-placement in the search engines is a terrible idea

Another quick and easy strategy for hunting down long tail keywords again starts by searching one of your regular short, generic keywords. At the end of the search results page should be a list of related searches. These again can be used as long tail keywords themselves or used as …

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Add your target keyword to your title page

Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases. The modern SEO seems to be focusing more on user experience. If you’re new to the SEO game it's easy …

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Set-up Search Console (Webmaster Tools) Account

With for instance the rise of voice search, longer keyphrases become more and more common. Using a long keyphrase five times in your 300-word-article will look so unnatural, that it’s not a good practice at all, where using a certain keyword five times might fit there. When people search …

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What are Google's rules when it comes to link building?

The Featured Snippet section appearing inside the first page of Google is an incredibly important section to have your content placed within Certain words present an ongoing challenge for the search engines. One of the greatest challenges comes in the form of disambiguation. Directory Submission is important to Search Engine …

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